Is Artificial Intelligence in Marketing Shaping a Great Future for Marketers?

People oft used to wonder, creating AI would be the biggest achievement in human history even a decade ago. And this wondering got a life when scientists and developers have achieved a feat of creating AI/ Artificial Intelligence.

Within no time AI became a game changer gifting people a simpler life with improved versions of this technology. Not to mention, Artificial Intelligence in marketing gave a major hit, by delivering some momentum innovations.

Intrigued? Read further as Das Writing Services gives you the key to unlocking every nitty gritty of this marvel of science and technology.

A little history and purpose

For the uninitiated, artificial intelligence is a sophisticated version of a technology that mimics the thought process of human minds. Therefore, implementation of AI in future marketing by all marketers is a boon.

So. In 2018 when everything is in online, AI helps in formulating better service by understanding and analyzing user intent. Helping to deliver more accurate and personalized content, artificial intelligence in marketing is changing conventional marketing.

AI in understanding user behaviour

For every marketer, understanding user behaviour is of utmost significance to optimize sales and other processes smooth. So, here’s where AI makes it easier. From researching to targeting audience, AI performs all tasks giving more and more conversions in a business.

In fact, with constant Google algorithm updates, artificial intelligence in marketing somewhat in content marketing is becoming ubiquitous.

Some more insights

With the pace of time, AI is becoming powerful with endless possibilities. More precisely, the role of AI in content marketing is shaping a business altogether. The good news is that AI is not a hindrance to manpower instead it’s a creative approach to give a better customer satisfaction also leveraging the business of marketers.

Artificial intelligence in marketing of content ultimately aims to provide a better user experience!

Therefore, being a leading content writing agency of India, Das Writing Services also believes in the same and strive to deliver the best to clients. Our writers craft content that voice out the audience is gaining quality traffic.

So, now let’s take a tour of how AI in future marketing of content writing is enhancing the strategies to add in a gamut of ways:

1. SEO is no more same

Google with its RankBrain update changed the SEO game in content marketing strategies. With this advancement of artificial intelligence in marketing SEO marketers focused minutely on creating organic, target audience specific content, engaging more traffic towards the authoritative sources and websites.

Master the all webmaster guidelines to enjoy the benefits of SEO at its best.

2. Improved content strategies

With the implementation of artificial intelligence in marketing, marketers can get access to improved and better content strategies. So, they are continually striving to provide the users with advanced AI technology-oriented services.

To break it up, marketing automation that content marketers use is largely manual. However, with the implementation of AI in future marketing of content, apart from saving time with improved productivity, they also get:

•      Deep insights of every data
•      Recommended steps/actions
•      Predictable content

So, what are the impacts of AI in future marketing?

Artificial intelligence is here to modify the entire marketing channel and its working process. Moreover, with the implementation, AI can also detect which are the accurate skillsets required to sustain a business.

So, with this revolutionary footstep, AI is the already the BIG thing, and marketers must prepare themselves to the core for adapting this process.

Any agencies involving human resources need to depend on AI. In fact, with the advent of digital marketing with the aid of AI, mass media marketing is already in the back seat.

Following are the impacts of artificial intelligence in marketing:

3. With machine learning, a business can experience a better return on investment. As according to audience interest, it provides a better decision making on the algorithm.

4. Remember the recession phase in 2008, where thousands of employees had a rough patch? The recession had a long-lasting impact on business overall. Earlier, it wasn’t easier to predict the fluctuating nature of the business. However, with the implementation of AI in marketing, marketers can have a sales forecast prior hand. This saves a great deal of inconvenience for the marketers giving them the hunt of future market trends.

5. Moreover, with the implementation of AI-powered technology, customers tend to have a sense of trust for the marketers. For instance, in content marketing agency AI makes it easier to deliver flawless work with minimal time. Therefore, with the supreme quality of work, clients put in their trust and money further.

6. Another important aspect is that marketers can analyze their target audience in real time with the aid of artificial intelligence.  Artificial intelligence can collect and harness data, allowing the marketers to provide their best product/service by understanding their needs.

7. Lastly, with smarter ads and smarter customer service, AI in digital marketing also helps in smarter search. For instance, with assistants like Siri, Alexa, Curata the entire game of SEO and optimization tactics are changing. For example, earlier content had keywords not more than two words. But with the advancement of machine learning and AI, search engines are emphasizing on long-tail keywords.

As they are of more conversational tone perfectly fitting the voice search method. At Das Writing Services, we understand the tactics of AI and hence mould the content suiting the voice search optimization.

Final thoughts

With predictive analysis and correct reach out time, AI is the current “in-thing” in business. Its competence in handling substantial data is giving the marketers major success goals.

However, many are thinking; AI is going to cut down the manpower, hence narrowing the job opportunities. But, the truth is, artificial intelligence is going to increase the efficiency of the workflow of the workers.

By enhancing customer service, this intelligent support system is a grand discovery of the 21^st century for sure. Therefore, it can be said; marketers are going to experience the best as AI is shaping the entire scenario with the utmost benefits.

Stay Ahead of your Content Marketing Game with Das Writing Services in 2018!

Das Writing Services has been quite a unique name, in the content marketing industry. 7 years ago, our company had started with 3 heads and today we have built a team of 70 proficient content writers.

Now, you might wonder why our content writing agency stands out from others. Well before delving into why choosing our creative writing services can benefit your business this year; let’s look at what makes us different.

How does Das writing services stand out as a company?

Is your business suffering from bounce rate issues? Well, it can be very inconvenient for your business if readers entered you website lingered a few seconds and left.

Now, there can be many reasons behind your readers not staying on your page despite you providing informative contents. Besides, if you think like your readers, they have a short attention span. Most are hungry for information and are simultaneously checking other pages which have the necessary info.

Therefore, you’ll need more than information written in a dull pattern to convince your readers to stay. There needs to be wit, humor, or different references in your content which are written like none before, to get your audience hooked.

Here is where we excel! Know how!

Our content writing agency provides article written with a different approach, one which will compel readers to scroll down. With our, professional writers crafting easy to read articles which aren’t basic, we can help your business grow by getting more traffic to your website.

Moreover, we aim at providing customized creative writing services for your blogs or articles. This means, you can place your preference like the writing style or the type of information you require and we’ll work accordingly. Additionally, we have a flexible team working day and night diligently delivering projects on time!

Further, our content writing company has a team of writers allotted in different sections to give you the best service.

For example –

Say your business deals with PCB circuits; then, our agency has a team of technical writers, who specifically will work on your project to make it top-grade.

Now, let ‘come back and discuss why our content writing company can be the catalyst for your businesses’ success.

Why choosing DWS can be your wisest decision in 2018?

Well, above we mentioned how our content writing services are different from others. Now, firstly, our company has been studying the various content marketing trends for a while. Therefore, our team knows what the next move can be.

As a result, we’ve started new trends like introducing Snippet optimization. Anyway, as you know, while searching for any topic, Google analyses the keyword used, and from the list of contents that appear on the result page, one is highlighted at the top. Now, that’s what is called snippet optimization.

Thus, our content marketers have implemented new writing styles and ideas catering to Google’s algorithms to make sure snippets of our contents get featured at the top. Hence, availing from us will offer you the best quality contents having a good chance of being featured.

Moreover, our writers make sure information never repeats. Our writers craft contents portraying uniqueness and diverse formats. Therefore, readers can relate more to our contents describing your product or service.

Another reason choosing us will get more traffic to your website is, we use our keywords wisely. We implement keywords in our Meta descriptions and Meta titles in a meaningful manner. Thus, it makes it easy for Google to analyze our contents and push them to the top.

Additionally, you’ll never face issues like plagiarism or grammatical errors, as all our contents undergo screening via Yoast and Grammarly.

Thus, to resolve your bounce rate issues, choose Das Writing Services and get SEO optimized pages for your website.

So, whether you’ll require an article, social media content, press release, technical writing, web page content or blog writing services, receive the best write-ups from DWS.