Digital marketing strategies are ever-evolving with the enigmatic search engine algorithms stepping up a notch or two every now and then. Therefore, to maintain visibility on the SERP, its businesses need to keep up with the latest techniques in content development.
One of such recent trends
is reviews strategy SEO. Online
reviews play a large part in enhancing a brand’s reach on the internet. Now the
concern is how to make this weapon work into boosting your website’s SEO?
Here, we provide you with
some of the best ways our product content writing can be optimized with online reviews.
Step 1: Evaluate your existing reviews
There can be several
places on the internet where you can find a review of your services. It is best
to start with three of the largest platforms, namely, Google, Facebook, and
Yelp. Focus on the site that comprises a greater number of reviews. Assess how
positive or negative they are and grab every scope of improvement possible.
Here is an example of
Facebook reviews on the official page of “Das Writing Services Pvt. Ltd.”.
Step 2: Plan a strategy to collect more
It is vital for your
business that you put a strategic effort into collecting as many reviews as
possible. But not many customers are likely to leave a review on their own. That
is why you need to come up with an effective strategy to follow up with your
clients after they experience your services.
This can be done with
emails, review landing pages, or text messages. Your review form must include
questions which will generate authentic and detailed answers but should be
precise and simple at the same time.
Refer to the given
template.
Source: hubspot.com
Step 3: Tackle responses well
Your responses to reviews
say a lot more about your business than the actual criticisms. No matter good
or bad, all feedback deserves equal attention since they show how valued
customer experience is for you. Since these responses are public, they should
be framed well, especially with negative feedback.
No matter how bitter the review is, respectable responses are a must. As one of the best content writing agency in India, we make sure to exercise the same.
An example of a balanced response from Shoppers Stop is illustrated below.
So, why are online reviews important for your business? Here are
some of the best ways in which reviews
strategy SEO benefits your website.
Provides original user-generated content
With online businesses, it
is very important to have quality content elaborating on and promoting your
services. And what can be better content than the one coming from your
customers? Online reviews serve as a prominent form of user-generated content
for your business that can be instrumental in converting potential customers.
Boosts website traffic
Reviews come from none
other than the people availing your services. Therefore their language is more
likely to match that of your target audience. A continuous thread of reviews
will help attract more traffic through the matching keywords.
Facilitates higher search engine ranking
Reviews can affect the
parameters deciding your rank on search engines like Google. Higher ratings and
positive reviews can boost website authority, so you must be cautious of
working reviews strategy SEO the
right way into constructive criticisms.
Improves credibility
Greater the authority more
will be the trustworthiness. Reviews play a huge role in influencing the
decision-making process of your potential customers. They also give you an
insight into how your services are faring and help you decide the necessary
strategies to improve further.
Eventually, it all comes
down to employing this powerful SEO weapon correctly to enhance your brand
presence. When that seems tricky, it is time you refer to a content writing
agency like Das Writing Services Pvt. Ltd. Contact us to level up your reviews strategy SEO for optimum
digital presence.
