Content, in this contemporary world, will help you in distinguishing your brand from the competitors. Content writing exists for a decade, however, the strategy to ace it has changed tremendously.
Anyone who is educated can write content. However, addressing some loopholes is necessary. In the end, you want to generate traffic for your brand's website.
Consequently, your content needs to align with the fluctuating market requirements and trends.
Want to know about some content writing tips? Read through the blog to know about growth and tips for content writing.
Content Writing: How is it Growing?
Researchers have highlighted that around 90% of marketers view content writing as an essential marketing tool.
Irrespective of the industries the marketers operate in, they utilise content writing for creating brand awareness. In 2023, content writing trend is characterised by higher Return on Invest (ROI).
Therefore, the relevance of content writing is rapidly growing.
7 Tips for Content Writing
Now, budding content writers often confuse content writing with copywriting. You should know that the writing styles used for them are different.
Content will help in informing your audience, whereas, a copy assists in selling a product or service. Therefore, there lies major differences between content writing and copywriting.
So, here are some content writing tips that will help you in excelling in the area despite your experience:
- Frame a Clear Set of Objectives
Before starting, you should be clear about the intent of the content. Start with identifying your area of interest. As a beginner, you need to have a clear set of goals.
Craft a topic and create a wireframe accordingly. This will help you in determining the objective of your content. Plan your milestones.
For instance, you want to write on SEO. Now, this is a big area of research. To begin writing, you have to be aware of which area you want to refer to. Thus, one of the most essential content writing tips is to frame a clear set of objectives.
- Research About Target Audience
Your content has to meet the needs and requirements of your target audience. As a beginner, you should know that having an idea about the pain points of the customers is the most important.
As a content writer, if you are aware of the motivations of your readers, you have already won the race.
When you plan to write about SEO, you should start by searching the topic on the SERP page. You will find the most searched options as illustrated below. You will get a basic idea about what are your users searching for. Now, plan your content based on your target audience's intent.
This content writing tip is also useful when a brand is beginning with content marketing. Before writing about any product or service-specific blog, the brand must know what problems its customers are facing.
Based on the research, brands must prepare their content marketing strategy.
- Craft an Interesting Headline
A headline is the first part of your content which your customers will notice. It decides whether your readers will continue reading your content or not. Ensure that your headline is appealing and interesting enough to hook your readers emotionally.
Consider the following tips:
- Keep it in active voice
- Consider addressing the audience and asking questions
- Specify the value you will provide
Your headline must specify reader benefits and spark curiosity amongst the readers. For example, you can craft catchy headlines like:
- 10 Approved SEO Tips from Experts
- How to become a Digital Marketing Expert in 45 days?
- Growing Layoffs in MNCs: Here's How You Can Avoid it
Some other examples of interesting headlines are:
- Focus On Optimising Your Content
Integrating Search Engine Optimisation (SEO) tactics is one of the most important content writing tips.
Your goal behind writing the content might vary from appearing on the first SERP or attracting new readers or customers etc. Thus, with content optimisation, you will be able to increase the visibility and traffic of your content piece.
For content optimisation, use primary and secondary keywords strategically. Your content format and type must align with your intent.
If you are writing commercial content, make sure that the keywords align with your brand's potential. Last but not the least, focus on optimising your Meta title and description as well.
- Always Avoid Keyword Stuffing
Keyword inclusion is important for content optimisation. However, Google has recently featured a helpful content update.
According to this feature, Google crawlers will not boost the visibility of your content if it does not find value for its readers. This implies, you cannot just use keywords unmindfully and stuff them all over your content as below:
Thus, consider this as a worthwhile content writing tip. Ensure that you are writing content for your readers and not for the bot.
- Provide Engaging Visuals
Competition in the content writing industry is increasing. This implies that there is a lot of content available on the internet. Thus, to make your content unique, you must add this to the list of your content writing tips.
Include screenshots to explain steps or tips. This will help you in establishing the weightage of your research. For instance, you can use the following example:
This will directly help you in increasing reader engagement.
- Uniqueness and Parity Throughout
It does not matter if you are a personal or a commercial brand. You do not want to confuse your readers at any cost.
Hence, you have to know that each brand has its face. Thus, ensure that you are maintaining consistency and parity across all your blogs. The tone and style of writing must be the same all over.
This implies integration of a unique voice in your content.
Takeaway
Given the ever-changing nature of the content marketing world, having definite knowledge of content writing tips is essential.
Integration of the above tips will help you in excelling and attain increased visibility in this highly competitive space.
