Essential Tips to Know While Hiring Location-Based Content Writer

There are several elements in the field of digital media marketing that play an important role in uplifting a brand. Content writing is one such crucial part of the process that has proven to be extremely efficient in garnering more traffic and sales.  

Hence, the process of hiring a content writer is becoming more and more challenging for businesses. There needs to be some parity between your company's brand essence and the content that will be uploaded on your website. Tonality of your content should reflect your brand identity and help achieve decided brand goals. 

Read further to find more information that you will need to help you with the hiring process.

Benefits of Hiring a Location-Based Content Writer

Running a company is a multifaceted task. There are several directions where the work input needs to be consistent and simultaneous. Hence, including writing content along with a number of other tasks, specifically in the long run, will not be sustainable. 

The main purpose of hiring a location-based content writer will assure that the task of producing content remains constant while you can focus on the other aspects of running a business. 

A location-based content writer will also be aware of the changes and trends of the algorithm. This will make it easy for them to assure the content quality and abide by the guidelines.

Reasons For Hiring a Location-Based Content Writer?

Practice makes it perfect. Someone who has been working in the field of writing content for digital mediums has better knowledge about the field. They know the tips and tricks needed to attain more traffic and generate better revenues. An experienced writer will definitely have more to add to the general prospect of your business. Here are a few specified reasons why it will be beneficial for you to hire a Content Writing Services providing agency who are capable local content developer.

• Increases your traffic 

• Improves brand reputation

• Boosts Social media engagement

• Diversifies your audience

• Magnifies engagement

• Escalates conversion rate

Skills a Location-Based Content Writer Must Have

• Organization – As a location-based content writer, having proper organizational skills will be helpful for multiple purposes. Firstly, it will help in finishing the assigned work on time. Secondly, it will benefit the process of content structuring. Someone with good organizational skills will have a better understanding of how to structurally divide the content for a better understanding of the reader. 

• Flexibility – The importance of flexibility in content writers increases their adaptability to feedback. If writers aren't flexible, their capabilities will be restricted to limited areas. Inefficiency to adapt will hinder their growth. There will also be times when deadlines and content need to change and a writer will need to adapt accordingly.

• Accuracy – Accuracy is important when a job's primary aspect is providing legit information. To research on any topic, be it academic papers, technical writing or government. reports, the writer needs to read and interpret the information accurately to ensure that the information they will provide in the content is not incorrect.

• Originality – A writer must have the skill to incorporate the information they are going through in a fresh manner. The content must not sound similar to the sources from which the information is accumulated. Presentation must be original and reflect a sense of leadership among the competitors who are also producing content on similar topics. 

• Communication – Importance of being communicative will come in handy in two specific ways. Firstly, it will help the writer produce content that will maintain a conversational tone. Secondly, good communication skills will help reduce miscommunication and misunderstanding in the workspace. 

• Self-Editing – When incorporating information from different sources, the writer must have the ability to reconstruct sentences with no grammatical or spelling errors. The content must reflect their style and showcase the individual's voice and tone throughout the content.

• Storytelling – Incorporating storytelling elements in content will ensure the reader's interest throughout the content. Even the clients look out for opportunities to narrate their stories to establish a connection with their customers. 

Steps to Follow While Hiring

1. Be precise with your instructions and expectations 

List the requirements in a clear manner. Mention what skills you are looking for, how you wish your writer to operate, pay scale that you’ll provide, what will be the working hours etc. Let the applicants know what they are signing up for before getting involved. 

2. Utilize multiple platforms for your search process 

There are multiple platforms to search for a good location-based content writer. Make sure to use them all to have a thorough idea of the kind of writers who are available. This will assure you don't miss out on hiring the perfect someone for your requirement. 

3. Conduct a thorough research on the applicants 

Carefully check the writer’s profile to see if they have any prior experience. Specifically, if they have any experience in the field of location-based content writing. As having experience will ensure that they know what they are being hired for. 

4. Add specific requirements in your job description

A job description should be absolutely specific to your needs. Guide the writers on how to apply and how many samples should they provide. You may also ask the writer to attach links to their published work to get a better idea of their work.

5. Examine your applicants for proficiency 

Before finalizing the hiring process, take a test to gauge the skills of your writers. This will help in understanding the quality of work that they can provide. If someone does not reach up to your potential, you always have the power to choose better.

Conclusion

Finding the perfect match for your business is understandably quite challenging. However, looking at the present-day situation, you will come across multiple writers and agencies that are absolutely at the top-notch in the field of marketing. Ensure that the writer you hire meets all your requirements to gain maximum profitability. Even though this process is time-consuming, the results are absolutely worth it.

Top 14 Local SEO Search Tools for more visibility in your locality

Local SEO has become essential in the present day. Every small business that wants to surpass its competitors must use Local SEO optimization tools. Even when you have a brick-and-mortar store, you must have a good Local SEO presence. This is because, before visiting a store, customers search for them on the internet and try to know more about the business.

Why is Local SEO Important?

To understand the importance of Local SEO, here are some statistics:

1. According to statistics given by Google, out of the local mobile searches, 18% transform into real sales in about a day.

2. BrightLocal claims that 88% of customers trust online reviews similarly to personal recommendations.

3. Go- Globe states that 50% of the customers doing local searches on smartphones and 34% on desktops or tablets stop by the store within a day.

4. Another research done by Go-Globe shows that 50% of the local searches are done to find information like the local address.

A powerful local search presence is a must for better lead generation and conversion for any business. It helps in promoting the business any time of the day. In this digital era, the first step any consumer takes before purchasing is to search for it online; these searches have several levels. Whether a business has a physical outlet or not, local SEO is a must for all. So they must hire a SEO Content Writing Agency, to get Content that is optimized for Local SEO.

Benefits of using Local SEO Tools

With the help of local SEO Tools, you can keep a constant tab on the ranking of your business. It also helps to come up with more SEO-optimized keywords. Tracking your performance in terms of visibility of your business on the search engine result page also is a great benefit of local SEO tools. 

Snooping into your competitors and seeing how they deal with local SEO is also possible with the help of these tools. The customer experience is also enhanced by the use of these tools as these tools provide all the necessary information regarding your business.

7 Best Tools for Local SEO

1. Moz Local

This is the Moz Local Interface Image Source: https://www.stanventures.com/blog/local-seo-tools/

Moz Local is one of the most popular paid local SEO tools that help to boost the visibility of your business. It helps by submitting the accurate data of your business to all the well-known online directories, search engines, business data aggregators and apps. Moz works with small and enterprise businesses. 

The tool further gives us insights into the listings that we have done and whether it is effective. Other than that, it helps your business set up your Google My Business. Any updates to your local businesses will automatically be sent to the directories. It helps you monitor the ratings you receive from various sites and helps you to respond better to Google reviews.

2. Whitespark

This is how a business campaign is analyzed using Whitespark Image Source: https://www.stanventures.com/blog/local-seo-tools/

Whitespark is a full-fledged paid Local SEO company which helps businesses with local search marketing. The location citation finder feature in the tool helps you find better places to cite to improve your search ranking. Location Rank Tracker helps understand your business's local and organic search performance. Reputation Builder guides in judging the quality of your business on various popular platforms and guides in bringing more business. The Link Prospector feature helps in getting better backlinks.

3. Synup

The interface of Synup Image Source: https://www.stanventures.com/blog/local-seo-tools/

This paid local SEO software helps to view your performance in the reputed directories, search engines, and review sites. This software helps to manage your location with its location management tool. It further helps in syncing your business and location data in different sites. This tool gives instant notification when a customer leaves a review and permits you to respond. 

Synup further helps you track the website's rank, traffic, etc. It further guides you to place the widgets which help display location-specific data and reputation data on your website.

4. BrightLocal

This is how BrightLocal works Image Source: https://www.stanventures.com/blog/local-seo-tools/

It is an all-in-one platform exclusively for local SEO. This paid tool helps you audit your business's citations on various platforms and the Google My Business Listing. The tool also guides in finding the most searched keywords in various search engines like Google, Yahoo and Bing. BrightLocal helps in fixing and building new citations in various sites. This is a paid tool.

This local SEO tool monitors your business's reviews across various platforms like Google My Business, Facebook, Tripadvisors, etc., and generates SEO reports that can be easily analysed.

5. Yext

The interface of Yext Image Source: https://www.99signals.com/local-seo-tools/

This paid tool provides an all-round solution for businesses with its pages, listings, and reviews. It would help you keep all the information about your organisation consistent at every point, so that there is no confusion while providing the same to your clients. This tool's duplicate listing suppression feature will remove any duplicate listing and solve the problem.

This platform would provide you with facilities like updating your business on their platform and updating it to Google My Business later. Yext provides optimised local pages for mobile customers and their quest for accurate information. This tool integrates with various search engines, apps and maps and makes your location perform well when searched by customers.

6. Semrush Listing Management

Image Source: https://www.semrush.com/blog/local-seo-tools/

This paid tool helps add and update your business information to various directories and sites like Google, Facebook, Google Maps, TripAdvisor, Bing and many more. Once the listings have been done on the platform, this local SEO tool can be used to update anything new about your business on this platforms itself so that there is parity everywhere. 

This tool further helps monitor local search performance across the cities your business has targeted. Other than this, it helps in tracking the customer reviews and your business rank among the target cities. This tool sends the location report via mail if asked for so that you do not have to log into the tool. 

7. Review Tracker

This local SEO tool helps compile all the customer reviews your business has got on various review websites. It also helps monitor location performance, obtains customer feedback, and tracks reviews that your business has got in various sources like Google, Yelp, TripAdvisor and many more. This is a paid tool

Final Thought

The tools mentioned above are sure to guide you with optimizing your website for local searches and keep you a step ahead of your competitors. These tools would help a lot in ranking better in local searches. However, other keyword search tools and link-building tools must be used along with these tools to optimise the SEO of your website.

Ways to Get More Content Marketing Leads

 If you are making an effort to create and publish content for your business, ensure you are doing it correctly. It means the website is generating enough traffic, generating leads and building trust with the audience. The best way to do this is with content marketing. 

It engages the audience and builds a positive perception of your brand. Now, it is no anymore a market trend, but it has become a strategy to get success. With content marketing, your brand can get relevance and online visibility. 

Whether you are a B2B company or sell services or products to B2C markets, lead generation is important in every business. Without leads, a business will not have the chance to convert prospects into customers. 

Now, the question is how content writing services will create content that will help to generate leads. Here are some of the effective ways that will help you to generate leads with content marketing. 

How does content marketing help to generate leads?

In this digital world, marketers need to come up with interesting, interactive and new content to gran the audience's attention. Here's a list of strategies to help you:

1. Know your audience 

You need to know your audience to create content, and the best way to do it is to look at the buyer personas. If you create content that doesn’t match your ideal audience, then you might not generate leads or get unqualified leads that will not convert into a sale. 

If you know your customer, you can create value-filled and informed content that answers their questions. Details that should be included in the buyer persona are biographical info, pain points, and role in the buyer's journey. Answering such questions will determine your target audience and help you create content and improve conversions. 

2. Content type 

There are many types of content, but to have a profitable ROI, your brand needs to create content that suits your audience. There are two reasons to have a content marketing campaign to generate leads or traffic. These two go hand in hand as you need to bring traffic to generate more leads. Here are some of the examples you can use:

• Video content

• Blog posts

• Podcasts

• Social media posts Writing

• Infographic

3. Content syndication 

Creating content is an excellent way to generate leads, but what should you do if your blog has not started generating traffic? Content syndication is the solution to make people see your content.

It is a process of uploading the content to third-party sites to increase engagements and generate traffic. If you syndicate content on a site that has a lot of traffic, then you have the chance to generate leads. 

Make sure to use canonical tags to avoid duplicate content issues and tell Google which is the original one that should give SEO equity. 

4. Develop lead magnets 

Lead magnet plays an important role in lead generation. You can't generate leads if you have an ineffective lead magnet, even if you have traffic. 

Some of the characteristics an effective lead magnet should have:

Specific: Don’t create a generalized lead magnet; it should be specific to the users to get a high conversion rate. 

Solve user problems: If the lead magnet doesn't solve the users' specific needs, then it can't generate leads.

Easy to digest: Most people don’t prefer lengthy books. So the easier it is to consume, it will keep the audiences more engaged. 

Easily accessible: The user might not get converted if the process of getting the offer is too long. So, try to deliver it right away. 

Types of content that serves as lead magnets:

• Videos

• EBooks

• Webinars

• Courses

• Reports

5. Choose the right distribution networks

Besides creating content, choosing the right marketing channel to distribute them is also important. There are two main channels-paid and organic. 

If you have a limited budget, organic channels are the best as it doesn't require money to start. It takes a little time to build credibility and authority online. Some popular channels are:

• Facebook

• Instagram

• Twitter

• Quora

• LinkedIn

Paid distribution channels generate results quickly. If PPC campaigns are properly optimized, you need to purchase ads, and you can see traffic immediately. Some popular channels are:

• Display ads

• Social media ads

• Search ads

Using this both helps generate lead holistic for your website in the long run. 

6. Improve your landing page 

If the website gets a lot of traffic but the landing page is not optimized properly, you will waste opportunities to generate leads. You can optimize the landing pages and improve the conversion rate by following the below strategies. 

• Remove navigation page 

If you keep a navigation page at the top of the landing page, it can distract the visitors from getting converted to leads. There should be only two options either close the page or opt in. 

• Make a CTA button

The CTA button should be visible and grab the visitor’s attention. The three colours for the CTA button should be yellow/orange, green, and red, while the worst are brown, white and black. 

7. Guest blogging

Guest posts are an effective way to get leads, gain quality backlinks and improve brand awareness. It also helps to collaborate with other sites successful in the field you are working on. 

Many websites also have options to give a link in the authors' bio section. So, you can give a link of the landing page rather than of a home page. The reason for doing this is to make the lead magnet relevant to the guest post. 

Final Thought

When creating a marketing strategy and business plan, follow the right steps to ensure the business gets maximum return on investments. Follow the strategies mentioned above that will help to generate leads, drive sales and increase conversions for your service or product. 

Meeting your marketing goals and growing your company requires new business, meaning lead generation will always be important. Content marketing for lead gen can transform your team's biggest challenge into your biggest opportunity for growth, and these five elements will help you make it happen.

Everything about Branded Keywords and How to Protect Them from Competitors

 Digital marketing has given branding a new definition, and they reciprocate each other. Traditionally, branding means presenting a brand's identity on conventional communication channels such as television, newspaper, radio etc. 

However, this digital era demands unique digital branding. This can be done by implementing different creative strategies to propagate brand value among potential customers. 

Therefore, branding helps in digital marketing both directly and indirectly. For this, an important strategy can be using branded keywords that can serve both in branding and digital marketing.

Following part will discuss this.

What Are Branded Keywords and How To Optimize Them?

Keywords directly mentioning a brand, its services and products are called branded keywords. For this, business owners first need to analyze:

• Demands of audience

• Competitor's strategies

• Types of content that websites provide

• Reputation 

• Services or products that have high search volume, etc.

Hence, after analyzing these, one should choose a key phrase to present his or her brand's core idea. For this, there are certain methods, for example,

1. Conducting Google Search

One can type a company name in search bar and let Google autocomplete the search. Google can suggest a lot of phrases to match that company name.

2. Finding in the Related Searches Section

At very bottom of the search page, one can easily find a related search section. This can also help choose some effective phrases with a brand name.

3. Analysing Queries Report

Connecting a website with Google search console will show a report of a website's performance. Here one can find a query report as well. Therefore, these queries can help choose a brand's key phrase.

Hence, after keyword research, one needs to optimize them for ranking purposes. This following process can do this,

• Checking competitor's site rankings with the same topic

• Making a website eligible to feature in knowledge panel

• Checking reputation issues and implementing modifications accordingly

After conducting the whole process, a website owner can get a comprehensive idea of branded key phrases that can work on enhancing their brand image. Hence, these keywords hold the benefits that are essential for brands. However, there is also a concept of non-branded keywords that contrasts the branded ones. Next segment will discuss this briefly.

Branded vs Non-Branded Keywords

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A basic difference between branded and non-branded keywords is branded ones have brand names, and non-branded ones do not. Regarding visibility, non-branded ones have better visibility as they target many audience searches.

Further, these non-branded ones have high competition, which is why they are not that useful for ranking. On the other hand, branded ones have less search volume, so a website can easily rank better by implementing them properly.

The CPC of brand-specific keywords is comparatively lower than the non-branded ones.

As a main concern of digital marketing is to elevate the conversion rate, branded ones can play a great role in this part. Searchers who find accurate results after searching for brand-specific ones are potentially turned into buyers.

Therefore, it can be seen that keywords related to brands are likely to have more advantages than those unrelated. The next segment will discuss these advantages more widely.

The Advantages of Branded Keywords

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Optimum performance of the brand-specific keywords adds wide-ranging benefits to digital marketing. These are:

1. Helps to Create A Customer Base

A main point of marketing is to have a considerable customer base. Hence, implementing branded key phrases means applying the potential customer's queries to the website or social media content Writing. These keywords target the customers on different platforms such as Facebook, Instagram, LinkedIn and more.

2. Improves Connection

The keywords that brands choose are unique and effectively connect with the audience. This happens mainly on the social media handles. Here, people mainly stay connected via virtual means of communication. Therefore, if the brands use keywords that deliver the brand's personality with a personal approach, it will be greatly beneficial to establish a connection with the audience.

3. Control of the SERP

With the smart inclusion of branded keywords, a website owner can regulate the site's organic ranking on SERP. However, in this case, paid advertising works much better. Therefore, choosing perfect brand-specific keywords also has the quality to improve SEO of the site.

4. Talk about the Services

Enhancing the brand image is the main cause for choosing the optimized brand key phrases. They are the representatives of the service and products that a brand offers. Therefore, they are responsible for proper broadcasting of the specific services of the brands.

Thus, considering the huge impact of the branded key phrase, much competition is involved. Sometimes, competitors bid on keywords as a digital marketing practice. However, in this case, website owners can follow some methods to save their unique keywords.

What to Do When Competitors Target Brand-Specific Keywords?

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Biding on the competitor's brand-specific keywords is a common practice in digital marketing. Here, a brand uses another brand's name by bidding a price to get the ranking. Sometimes, as it deranks a website, one should know some methods to protect their brand-specific keywords. The methods are:

1. Bid on the Own Brand

When a brand owner finds out about the issue of biding, at the first stage, it is suggested to bid on its own brand. There are some potential benefits of it:

• It heightens the CTR

• Biding on own brand lowers the CPC compared to ads

• Restraint rivals from getting a hold of your brand

Biding on the own brand increases incremental clicks and reduces the risk factors. Therefore, defending without creating any offence can be an effective step.

2. Bid on the Competitor's Brands

Next, what one can do is bid on the competitor's brand. The benefits are:

• Expands brand awareness

• Increases sales

• It also increases CTR

When doing this, one can follow the below-mentioned suggestions:

• Consider the cost of the biding

• Use unique ad copy

• Use comprehensive ad extensions.

• Keep an eye on the high bounce rates

• Bid on the cheapest keywords of the competitors

In this context, one major aspect to consider is to choose the rival brand wisely. One should choose the same service providing as well as the same size of brands to bid on.

3. Ask for Protection

To protect the brand, an operative step one can take is to trademark the keywords. There are several processes available to do so. However, sometimes competitors bid on trademark keywords as well. It can be done by using ad copies that contain the trademarked keywords. If one finds such things, he or she has a right to put a complaint and remove that phrase.

Conclusion

Therefore, protecting these brand-specific keywords is important to hold the value of a brand. Hence, if business owners want to be successful in digital marketing, the concept of branding and using branded keywords should be very clear to them. It will help them to understand the market and create better strategies.