A chatbot is an AI-powered program that can replicate chat with a user in natural language via messages, websites, mobile apps or phones. One of the greatest advantages of a chatbot is that it does not take up the phone’s memory and does not require an update. Furthermore, several bots are incorporated in the same chat. Hence, users can jump from one app to another without any hassle. This leads to simple customer interactions.
Advancement in chatbot technology increases the number of bot interactions. Due to the chatbot’s engagement, businesses have started using bots to enhance their user experience. Here are some benefits of using chatbots in businesses.
5 Benefits of Chatbots in Increasing User Engagement
Customers look for quick solutions to their problems. In a recent study, it was found that 71% of people find messaging applications to be convenient for any assistance.
Given below are some ways in which chatbots can shoot up customer engagement.
- 24/7 availability- Although people work in shifts to give 24/7 support, it costs a lot to maintain such a workforce. Therefore, chatbots are cost-effective and available 24 hours 7 days to cater to any customer query. Every company has a fixed working hour when all the staffs are available. Beyond that, teams won’t be available to engage the customers, but the chatbots will.
- Quick solution to customer’s problems- Manual customer support might not give an immediate response which might ruin the customer experience. To reduce the waiting time, chatbots function instantaneously. Therefore, one can expect optimum customer engagement with quick answers and resolutions from chatbots.
- Accuracy in answers- With minimal wait time, chatbots offer accurate solutions to customer queries. Chatbots are designed so that they can adapt themselves now and then and improve their accuracy.
- Personalize customer service experience- As chatbots are driven by artificial intelligence, they can store a plethora of data. They can automatically take customer details and history and offer a personalized response related to a previous experience.
- Cross-promotion- Seamless cross-promotion helps in customer engagement. If a customer is looking for information on a particular product, the chatbots can direct them to a web page relevant to his search. Furthermore, they can cross-promote relevant product descriptions from eminent seo content writing services which match with a product the customer already owns.
How can Chatbots Increase Engagement via Marketing?
Chatbots will soon become an integral part of a business organization with their wide range of benefits and the power to drive traffic. Chatbots acts as a knowledge base as it solves user queries with precision.
Furthermore, a chatbot’s engagement with the help of visual contents increases the profitability of a business because it engages the customer in an optimum way. At times, a character-driven engagement also keeps the customer hooked to the business page, thereby increasing the business popularity.
As per a survey by CITE, 75% of people find it convenient to use chatbots. Business owners give details about their businesses on social media to attempt to do social media marketing. In the process, a lot of traffic generation takes place from their websites. The presence of chatbots on their website content pages helps in customer engagement and increases the chances of turning them into probable leads.
Therefore, chatbot’s engagement is a convenient and effective way to boost businesses.
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