Ways to Get More Content Marketing Leads

 If you are making an effort to create and publish content for your business, ensure you are doing it correctly. It means the website is generating enough traffic, generating leads and building trust with the audience. The best way to do this is with content marketing. 

It engages the audience and builds a positive perception of your brand. Now, it is no anymore a market trend, but it has become a strategy to get success. With content marketing, your brand can get relevance and online visibility. 

Whether you are a B2B company or sell services or products to B2C markets, lead generation is important in every business. Without leads, a business will not have the chance to convert prospects into customers. 

Now, the question is how content writing services will create content that will help to generate leads. Here are some of the effective ways that will help you to generate leads with content marketing. 

How does content marketing help to generate leads?

In this digital world, marketers need to come up with interesting, interactive and new content to gran the audience's attention. Here's a list of strategies to help you:

1. Know your audience 

You need to know your audience to create content, and the best way to do it is to look at the buyer personas. If you create content that doesn’t match your ideal audience, then you might not generate leads or get unqualified leads that will not convert into a sale. 

If you know your customer, you can create value-filled and informed content that answers their questions. Details that should be included in the buyer persona are biographical info, pain points, and role in the buyer's journey. Answering such questions will determine your target audience and help you create content and improve conversions. 

2. Content type 

There are many types of content, but to have a profitable ROI, your brand needs to create content that suits your audience. There are two reasons to have a content marketing campaign to generate leads or traffic. These two go hand in hand as you need to bring traffic to generate more leads. Here are some of the examples you can use:

• Video content

• Blog posts

• Podcasts

• Social media posts Writing

• Infographic

3. Content syndication 

Creating content is an excellent way to generate leads, but what should you do if your blog has not started generating traffic? Content syndication is the solution to make people see your content.

It is a process of uploading the content to third-party sites to increase engagements and generate traffic. If you syndicate content on a site that has a lot of traffic, then you have the chance to generate leads. 

Make sure to use canonical tags to avoid duplicate content issues and tell Google which is the original one that should give SEO equity. 

4. Develop lead magnets 

Lead magnet plays an important role in lead generation. You can't generate leads if you have an ineffective lead magnet, even if you have traffic. 

Some of the characteristics an effective lead magnet should have:

Specific: Don’t create a generalized lead magnet; it should be specific to the users to get a high conversion rate. 

Solve user problems: If the lead magnet doesn't solve the users' specific needs, then it can't generate leads.

Easy to digest: Most people don’t prefer lengthy books. So the easier it is to consume, it will keep the audiences more engaged. 

Easily accessible: The user might not get converted if the process of getting the offer is too long. So, try to deliver it right away. 

Types of content that serves as lead magnets:

• Videos

• EBooks

• Webinars

• Courses

• Reports

5. Choose the right distribution networks

Besides creating content, choosing the right marketing channel to distribute them is also important. There are two main channels-paid and organic. 

If you have a limited budget, organic channels are the best as it doesn't require money to start. It takes a little time to build credibility and authority online. Some popular channels are:

• Facebook

• Instagram

• Twitter

• Quora

• LinkedIn

Paid distribution channels generate results quickly. If PPC campaigns are properly optimized, you need to purchase ads, and you can see traffic immediately. Some popular channels are:

• Display ads

• Social media ads

• Search ads

Using this both helps generate lead holistic for your website in the long run. 

6. Improve your landing page 

If the website gets a lot of traffic but the landing page is not optimized properly, you will waste opportunities to generate leads. You can optimize the landing pages and improve the conversion rate by following the below strategies. 

• Remove navigation page 

If you keep a navigation page at the top of the landing page, it can distract the visitors from getting converted to leads. There should be only two options either close the page or opt in. 

• Make a CTA button

The CTA button should be visible and grab the visitor’s attention. The three colours for the CTA button should be yellow/orange, green, and red, while the worst are brown, white and black. 

7. Guest blogging

Guest posts are an effective way to get leads, gain quality backlinks and improve brand awareness. It also helps to collaborate with other sites successful in the field you are working on. 

Many websites also have options to give a link in the authors' bio section. So, you can give a link of the landing page rather than of a home page. The reason for doing this is to make the lead magnet relevant to the guest post. 

Final Thought

When creating a marketing strategy and business plan, follow the right steps to ensure the business gets maximum return on investments. Follow the strategies mentioned above that will help to generate leads, drive sales and increase conversions for your service or product. 

Meeting your marketing goals and growing your company requires new business, meaning lead generation will always be important. Content marketing for lead gen can transform your team's biggest challenge into your biggest opportunity for growth, and these five elements will help you make it happen.

Everything about Branded Keywords and How to Protect Them from Competitors

 Digital marketing has given branding a new definition, and they reciprocate each other. Traditionally, branding means presenting a brand's identity on conventional communication channels such as television, newspaper, radio etc. 

However, this digital era demands unique digital branding. This can be done by implementing different creative strategies to propagate brand value among potential customers. 

Therefore, branding helps in digital marketing both directly and indirectly. For this, an important strategy can be using branded keywords that can serve both in branding and digital marketing.

Following part will discuss this.

What Are Branded Keywords and How To Optimize Them?

Keywords directly mentioning a brand, its services and products are called branded keywords. For this, business owners first need to analyze:

• Demands of audience

• Competitor's strategies

• Types of content that websites provide

• Reputation 

• Services or products that have high search volume, etc.

Hence, after analyzing these, one should choose a key phrase to present his or her brand's core idea. For this, there are certain methods, for example,

1. Conducting Google Search

One can type a company name in search bar and let Google autocomplete the search. Google can suggest a lot of phrases to match that company name.

2. Finding in the Related Searches Section

At very bottom of the search page, one can easily find a related search section. This can also help choose some effective phrases with a brand name.

3. Analysing Queries Report

Connecting a website with Google search console will show a report of a website's performance. Here one can find a query report as well. Therefore, these queries can help choose a brand's key phrase.

Hence, after keyword research, one needs to optimize them for ranking purposes. This following process can do this,

• Checking competitor's site rankings with the same topic

• Making a website eligible to feature in knowledge panel

• Checking reputation issues and implementing modifications accordingly

After conducting the whole process, a website owner can get a comprehensive idea of branded key phrases that can work on enhancing their brand image. Hence, these keywords hold the benefits that are essential for brands. However, there is also a concept of non-branded keywords that contrasts the branded ones. Next segment will discuss this briefly.

Branded vs Non-Branded Keywords

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A basic difference between branded and non-branded keywords is branded ones have brand names, and non-branded ones do not. Regarding visibility, non-branded ones have better visibility as they target many audience searches.

Further, these non-branded ones have high competition, which is why they are not that useful for ranking. On the other hand, branded ones have less search volume, so a website can easily rank better by implementing them properly.

The CPC of brand-specific keywords is comparatively lower than the non-branded ones.

As a main concern of digital marketing is to elevate the conversion rate, branded ones can play a great role in this part. Searchers who find accurate results after searching for brand-specific ones are potentially turned into buyers.

Therefore, it can be seen that keywords related to brands are likely to have more advantages than those unrelated. The next segment will discuss these advantages more widely.

The Advantages of Branded Keywords

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Optimum performance of the brand-specific keywords adds wide-ranging benefits to digital marketing. These are:

1. Helps to Create A Customer Base

A main point of marketing is to have a considerable customer base. Hence, implementing branded key phrases means applying the potential customer's queries to the website or social media content Writing. These keywords target the customers on different platforms such as Facebook, Instagram, LinkedIn and more.

2. Improves Connection

The keywords that brands choose are unique and effectively connect with the audience. This happens mainly on the social media handles. Here, people mainly stay connected via virtual means of communication. Therefore, if the brands use keywords that deliver the brand's personality with a personal approach, it will be greatly beneficial to establish a connection with the audience.

3. Control of the SERP

With the smart inclusion of branded keywords, a website owner can regulate the site's organic ranking on SERP. However, in this case, paid advertising works much better. Therefore, choosing perfect brand-specific keywords also has the quality to improve SEO of the site.

4. Talk about the Services

Enhancing the brand image is the main cause for choosing the optimized brand key phrases. They are the representatives of the service and products that a brand offers. Therefore, they are responsible for proper broadcasting of the specific services of the brands.

Thus, considering the huge impact of the branded key phrase, much competition is involved. Sometimes, competitors bid on keywords as a digital marketing practice. However, in this case, website owners can follow some methods to save their unique keywords.

What to Do When Competitors Target Brand-Specific Keywords?

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Biding on the competitor's brand-specific keywords is a common practice in digital marketing. Here, a brand uses another brand's name by bidding a price to get the ranking. Sometimes, as it deranks a website, one should know some methods to protect their brand-specific keywords. The methods are:

1. Bid on the Own Brand

When a brand owner finds out about the issue of biding, at the first stage, it is suggested to bid on its own brand. There are some potential benefits of it:

• It heightens the CTR

• Biding on own brand lowers the CPC compared to ads

• Restraint rivals from getting a hold of your brand

Biding on the own brand increases incremental clicks and reduces the risk factors. Therefore, defending without creating any offence can be an effective step.

2. Bid on the Competitor's Brands

Next, what one can do is bid on the competitor's brand. The benefits are:

• Expands brand awareness

• Increases sales

• It also increases CTR

When doing this, one can follow the below-mentioned suggestions:

• Consider the cost of the biding

• Use unique ad copy

• Use comprehensive ad extensions.

• Keep an eye on the high bounce rates

• Bid on the cheapest keywords of the competitors

In this context, one major aspect to consider is to choose the rival brand wisely. One should choose the same service providing as well as the same size of brands to bid on.

3. Ask for Protection

To protect the brand, an operative step one can take is to trademark the keywords. There are several processes available to do so. However, sometimes competitors bid on trademark keywords as well. It can be done by using ad copies that contain the trademarked keywords. If one finds such things, he or she has a right to put a complaint and remove that phrase.

Conclusion

Therefore, protecting these brand-specific keywords is important to hold the value of a brand. Hence, if business owners want to be successful in digital marketing, the concept of branding and using branded keywords should be very clear to them. It will help them to understand the market and create better strategies.

Optimize Google My Business For Better Results

Nowadays, promoting business online is a mandatory practice. After opening any business, one should take some necessary steps to promote that business digitally. Hence, there are different ways to promote a business online. One of them can be making your business profile visible on SERP. As Google is the most viewed search engine, it can give your business enough exposure to potential customers. For this, you can make a well-arranged website to talk about your business.

However, after this, you can add your business to the listing of Google business profile. This can help your website reach a maximum number of customers very easily. Next segment will discuss what is Google business profile for SEO.

What is Google Business Profile or Google My Business?

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Google business profile is a free listing site by Google. It lists a business organization's name, address and phone number for customers' convenience.

In addition, business owners also add products, services and, most importantly, location to this list. So your business will feature when users search for any product and service with the "near me" keyword. In other words, it also helps improve your site's local SEO.

To do well in GMB you need solid review, & need to update content in regulars basic, for that one needs to hire the best Content writing services in Chennai.

Importance of Google Business Profile

The importance of Google business profile is as follows:

1. Control Online Presence of Your Business

Google My Business allows you to provide the necessary contact details to reach you at the soonest. Therefore, you can choose whichever contact information is suitable for you. In addition, this Google business profile has a section where you can provide the best time to reach you. So customers will get a clear and comprehensive idea about your business.

2. Establishing Reputation through Reviews

Building trust is important to establishing your business online. For this, reviews can work brilliantly. Nowadays, Google is very active in taking reviews. So depending on your service, your customer can add reviews to your Google My Business account. Therefore, when new users come, they will easily find what service is the best for your business, and thus it creates credibility.

3. Google My Business for Ranking

A very effective local SEO technique is listing your website in Google My Business. This is because business owners put their location, attracting local people to visit the website. Therefore, it boosts the local traffic.

Considering the importance, you may wonder how to set up a Google my business profile. For this, keep reading the next segment.

How to Set up a Google My Business Account?

To set up a Google My Business, you can follow the below-mentioned steps:

Step 1: Firstly, you need to sign in to Google Business Profile Manager

Step 2: Next is adding your business to the account. For this, you need to click on add your business to Google option

Step 3: Thirdly, you need to add a proper physical location to the position marker

Step 4: Afterwards, fill up the field of contact details

Step 5: Next, you need to verify the business

Step 6: Lastly, you can customize your profile based on your requirements

Hence, this customization is a tricky part. Business owners need to keep in mind several steps. The next segment will talk about this.

Effective Ways to Optimize Google Business Profile for SEO

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The effective steps to optimize your Google are as follows:

1. Insert Keywords

Keywords play a great role in the field of digital marketing. Those phrases searchers place on the search bar are their search intentions or the keywords. Therefore, a business owner must put keywords matching the business into the description.

2. Try Adding Photos and Videos

Adding photos and videos is an effective step to attract many audiences. For example, a business is providing food delivery service; therefore, adding pictures of food can greatly help its owner. However, when adding pictures, one should be very careful about their quality.

You can add photos and videos by following the below-mentioned steps:

Step 1: Find the photos option on the left side of the dashboard

Step 2: Add a logo for a cover photo

Step 3: To add extra photos, you need to click on At Work or Team

Step 4: To add videos, click on the video tab

3. Verifying Location is Must

Google My Business is meant for local SEO optimization. Therefore, putting proper address is very necessary. However, only adding an address will not suffice. You need to verify the address. This will help to build a sense of credibility among the users.

4. Try to Reply to the Questions

As discussed earlier, GMB is a tool to expand your business. Therefore, the more you are responsive to the audience's queries, the more you will get reach. It shows that you are interested in providing your audience with their required services.

5. Complete Your Profile with Enough Data

To optimize a GMB account, you must fill every data field with proper information. It is important because customers can easily access whatever data they need for convenience. You have to ensure the process by following which one customer can easily reach the product or service you are providing.

6. Provide a Comprehensive "From the Business" Description

In GMB, there is a business description section that Google provides. It is to maintain a parity of the structure. Customers will find the most relatable description in this section. However, you have a chance to put the business description of your choice in the "from the business" section. To optimize this section, one can do the following:

• Take the 750-character count seriously 

• Try to put the business's key information in the first 250 characters

• Rewrite your website's "About Us" more precisely

• Input business-related keywords

• Avoid repeating information

• Avoid including links

7. Choosing a Category is Important

This process is important to get visible in the search result. It is done in the following way:

• A business profile can be featured in the discovery searches

• Mentioning category-specific features to attract more audience

• Be specific with the category you choose

• Be specific with the category you choose

In addition, you can choose the sub-category for more exposure to the audience. However, you should not overpower this process; instead, put smart inclusions for better results.

8. Try to Get Positive Reviews

Reviews play a great role in elevating the business value. Whenever a searcher searches with the "near me" keyword, a local 3-pack snippet appears. Here the top-rated and reviewed businesses get featured. 

Therefore, getting reviews is a key ranking factor for ranking. In addition, Google automatically features those businesses with better reviews to the searchers. To get the most out of the reviews, you can do the following:

• Try to get loyal and long-time customers

• Ask your customers to give ratings and reviews

• If you can create shortcut links for reviews, then reviewing will be easy for the customers

• Focus on the importance of reviews

• Include a CTA on your website to get reviews

• Lastly, be responsive to the reviews

9. Add Products and Services Clearly

If only a name cannot bring the main idea of business, try to add products and services. Therefore, your business will come to them whenever local people search for that particular topic.

However, you have to maintain clarity while presenting your products. It means you must accurately put a whole description like name and price.

10. Messaging Plays a Great Role

Set up navigation of messaging because this is a classic method to connect easily. A maximum of the customers perform a local search from their smartphones. Therefore, enabling the messaging tab will help you to be in touch with a maximum number of customers.

11. Monitor the Insights

Over time, Google has made the Google Business Profile more effective with insights. Insights show the complete analytical data of your business profile and help you identify the required remedies. You will find the following benefits from the Google business profile,

• It helps to show how the customers are reaching you

• Insights allow you to know the source from where the customers are coming

• It also helps to know about the actions of customers

• It shows the number of phone calls 

Conclusion

Therefore, these were some of the best techniques to optimize your Google Business Profile for SEO. Hope the information is sufficient to give you a comprehensive idea of the optimization of GMB. The whole discussion has brought out the idea that the ranking in Google Business Profile mainly depends on smart strategies. In addition, you need to keep frequently posting for more effective results.