People oft used to wonder, creating AI would be the biggest achievement in human history even a decade ago. And this wondering got a life when scientists and developers have achieved a feat of creating AI/ Artificial Intelligence.
Within no time AI became a game changer gifting people a simpler life with improved versions of this technology. Not to mention, Artificial Intelligence in marketing gave a major hit, by delivering some momentum innovations.
Intrigued? Read further as Das Writing Services gives you the key to unlocking every nitty gritty of this marvel of science and technology.
A little history and purpose
For the uninitiated, artificial intelligence is a sophisticated version of a technology that mimics the thought process of human minds. Therefore, implementation of AI in future marketing by all marketers is a boon.
So. In 2018 when everything is in online, AI helps in formulating better service by understanding and analyzing user intent. Helping to deliver more accurate and personalized content, artificial intelligence in marketing is changing conventional marketing.
AI in understanding user behaviour
For every marketer, understanding user behaviour is of utmost significance to optimize sales and other processes smooth. So, here’s where AI makes it easier. From researching to targeting audience, AI performs all tasks giving more and more conversions in a business.
In fact, with constant Google algorithm updates, artificial intelligence in marketing somewhat in content marketing is becoming ubiquitous.
Some more insights
With the pace of time, AI is becoming powerful with endless possibilities. More precisely, the role of AI in content marketing is shaping a business altogether. The good news is that AI is not a hindrance to manpower instead it’s a creative approach to give a better customer satisfaction also leveraging the business of marketers.
Artificial intelligence in marketing of content ultimately aims to provide a better user experience!
Therefore, being a leading content writing agency of India, Das Writing Services also believes in the same and strive to deliver the best to clients. Our writers craft content that voice out the audience is gaining quality traffic.
So, now let’s take a tour of how AI in future marketing of content writing is enhancing the strategies to add in a gamut of ways:
1. SEO is no more same
Google with its RankBrain update changed the SEO game in content marketing strategies. With this advancement of artificial intelligence in marketing SEO marketers focused minutely on creating organic, target audience specific content, engaging more traffic towards the authoritative sources and websites.
Master the all webmaster guidelines to enjoy the benefits of SEO at its best.
2. Improved content strategies
With the implementation of artificial intelligence in marketing, marketers can get access to improved and better content strategies. So, they are continually striving to provide the users with advanced AI technology-oriented services.
To break it up, marketing automation that content marketers use is largely manual. However, with the implementation of AI in future marketing of content, apart from saving time with improved productivity, they also get:
- Deep insights of every data
- Recommended steps/actions
- Predictable content
So, what are the impacts of AI in future marketing?
Artificial intelligence is here to modify the entire marketing channel and its working process. Moreover, with the implementation, AI can also detect which are the accurate skillsets required to sustain a business.
So, with this revolutionary footstep, AI is the already the BIG thing, and marketers must prepare themselves to the core for adapting this process.
Any agencies involving human resources need to depend on AI. In fact, with the advent of digital marketing with the aid of AI, mass media marketing is already in the back seat.
Following are the impacts of artificial intelligence in marketing:
4. Remember the recession phase in 2008, where thousands of employees had a rough patch? The recession had a long-lasting impact on business overall. Earlier, it wasn’t easier to predict the fluctuating nature of the business. However, with the implementation of AI in marketing, marketers can have a sales forecast prior hand. This saves a great deal of inconvenience for the marketers giving them the hunt of future market trends.
6. Another important aspect is that marketers can analyze their target audience in real time with the aid of artificial intelligence. Artificial intelligence can collect and harness data, allowing the marketers to provide their best product/service by understanding their needs.
7. Lastly, with smarter ads and smarter customer service, AI in digital marketing also helps in smarter search. For instance, with assistants like Siri, Alexa, Curata the entire game of SEO and optimization tactics are changing. For example, earlier content had keywords not more than two words. But with the advancement of machine learning and AI, search engines are emphasizing on long-tail keywords.
As they are of more conversational tone perfectly fitting the voice search method. At Das Writing Services, we understand the tactics of AI and hence mould the content suiting the voice search optimization.
Final thoughts
With predictive analysis and correct reach out time, AI is the current “in-thing” in business. Its competence in handling substantial data is giving the marketers major success goals.
However, many are thinking; AI is going to cut down the manpower, hence narrowing the job opportunities. But, the truth is, artificial intelligence is going to increase the efficiency of the workflow of the workers.
By enhancing customer service, this intelligent support system is a grand discovery of the 21st century for sure. Therefore, it can be said; marketers are going to experience the best as AI is shaping the entire scenario with the utmost benefits.
