With increasing social media dependence and Google algorithm updates, the blogging world has changed a lot in previous years and is still changing.
With continuous changings, the future of blogging is not so predictable. However, we are sharing some safe guesses about the upcoming blogging days- based on recent internet trends. Below you will find some of the popular changes that every blogger should be aware of, in order to stay up-to-date in the blogging world.
5 Trends that Are Making Changes in the Blogging World
The regular change in blogging strategies happens for many reasons. In recent times, the internet has become very cheap and easily accessible.
With all the internet dependence, people have become impatient over time. People are rejecting long and descriptive blogs as there are videos and social media content available. Google algorithm updates are also trying to make sure to rank the best contents to satisfy its users.
Below we are discussing some of the popular trends that drive changes in the blogging industry and the strategies to adapt them.
The increase in video content
The popularity of video content is increasing day by day. A while back, people used to read blogs and articles to get information and these were the main elements of content marketing.
There are some obvious reasons behind video content getting popular.
- High speed internet being cheap is a big reason for people to watch more videos rather than reading a blog.
- Another main reason is Google algorithms update. Google is now pushing video content on the top of SERP.
- People find video contents to be easier to follow as they are getting the information in less time.
How to use videos as a blogging strategy?
A content writing agency can enhance a blog by adding videos. This makes the blog more engaging and attracts a larger audience. The agency has the expertise and resources to create compelling video content or implement a video strategy. Boost your online presence by partnering with a content writing agency.
- Adding videos to a blog can really improve user experience. For example, if you are writing a blog about traveling, food reviews, outfit trends, etc. then a video can be very helpful in describing it.
- When you are writing any “how to” blog, a short video is very helpful. For example, you are writing about “how to cook pizza”. Rather than reading the recipe, people will find the video much more helpful.
- Instagram reels and YouTube Shorts are great platforms where you can upload video content and link your blog post with it.
The significant increase in number of blogs
There are numerous blogs posted every day. In 2023, more than 6 million blogs get posted every day, which is 2x of 2012 (according to Zippia).
This is causing information pollution that leads to irrelevant, out-of-date content. With this many blogs being posted, people are finding it difficult to choose which one to read.
How to make people read your blogs?
Due to this information overload, people also have learned to find the right blogs for themselves. You can make your blog visible to people by using some easy strategies.
- Increase readability by writing your blogs in simple and easy language. Stop writing sentences in the passive voice and keep sentences short. Use short paragraphs so that readers can find the information easily. Try to keep the readability score more than 60% (you can check your readability score on some websites or applications).
- Structure the blog properly that should include proper subheadings and bullet points. This can help a particular part of the blog rank in SERP.
- Ensure your blog is mobile-friendly and the page loading speed is fast.
AI-generated contents
You can create an entire blog using AI within minutes. It is cost-efficient and quick. There are already people who use AI to create content. According to research, there will be AI generated pieces dominating the content world in some years.
Here arises a question; does AI really replace human-generated content? Not yet. It can replace poorly written content, but not good ones. Where human-generated content beat AI is- creativity. And the machine-made content somehow increases the value of human-created content.
How to beat AI-generated content in the competition?
- Provide real-life experiences that people can relate to. If you do not have any experience on a particular topic, research popular people’s views on that. Adding these will make your post more human, which people mostly seek.
- You can take help from AI to create your content: not by letting it entirely write, but rather by helping you enhance your content. For example, you can check your grammar and readability on Grammarly, which will help you optimise your content.
- If you use your creativity to come up with solutions, people will feel more connected to your blogs. You can incorporate practical solutions which AIs cannot do yet.
The increase in use of voice searches
The popularity of voice search is increasing very fast. According to Google, 27% of the world’s population used voice searches in 2018. Now in 2023, the statistics have risen to 48%. Personal voice assistants like Alexa, Siri, and Google Assistant are becoming more advanced every while.
In order to get traffic in this age of voice searches, you need to optimise your blogs accordingly. The increase in voice search has changed a lot in how people search.
How to optimise a blog for voice search?
- People often use voice assistants to quickly search for local addresses or phone numbers. If you own a business or write for a service, you can use Google My Business and make sure your information is easy to find. Next time whenever someone will search against that location or phone number, there will be chances for your blog to get featured.
- People usually search for questions or phrases in the voice assistant rather than keywords. For example, if someone is typing on a search engine, he would search as “Henry Cavil age”. But in the case of voice searches, he is more likely to search “how old is Henry Cavil?” So when you are writing the blog, incorporate long-tail conversational keywords to get voice-search optimised.
Prioritising of brands in the SERP
After the recent Google algorithm updates, popular brands dominate the rankings on SERP. Sometimes better written contents are outranked by popular brands’ contents. If you notice, these contents are not always necessarily great, but still ranks on the top. There are certain reasons behind this:
- The big brands use high authoritative backlinks and they have the expertise to successfully establish domain authority. Google relies very much on authoritative backlinks.
- Big brands are trusted, as they have already gained popularity. There are people who choose to read contents posted by brands just because they are popular.
How to compete with these big guns?
Hopefully, there will be algorithm updates which detect quality content without relying too much on backlinks. Till then, these strategies will work:
- To rank higher on the search engine results page, you have to build your brand. For that you must improve your EAT score. EAT score stands for Expertise, Authoritativeness and Trustworthiness. You can increase your EAT score by writing high-quality content.
- If you are just starting as a blogger, then you should avoid using keywords with high-search volume. It is hard to rank against these keywords as there is tough competition.
You can check the keyword difficulty from online keyword tools before writing.
Predictions about the future of blogging
It is almost impossible to predict the upcoming days of the blogging world. But there are certain changes that will influence the future. Based on the above mentioned trends we made a list of predictions.
1) The use of AI tools will increase vastly. The AI tools are getting advanced every day and people also find it very helpful.
AI content generators are also becoming advanced and with human assistance it will be able to produce great contents. There will be AI created blogs everywhere in some years. However, as previously discussed, AI generated content can never replace human-created content. People with a good taste of creativity will always prefer contents written by humans.
2) After covid-19, many people started writing blogs for the sake of earning. Significant number of people started their online writing business after this and found it as a good source of income. The Passion Economy continues to grow as there are numerous creative individuals who use their creativity and passion into a marketable business.
3) Many businesses hire writers to write online contents to strengthen their digital marketing. These companies post various types of blogs in order to rank on the SERP frequently, and generate sales. This way, bloggers will find it difficult to compete with big brands.
It may seem very tough to be a blogger these days, but if you apply the right strategies you can become a successful blogger as well. However, following the old ways will not work as the internet is changing every day. Adapting the new trends is the key which will help you succeed in the future of blogging.
