Interesting Facts You Need to Know about Content Personalisation Strategy

With the growing popularity in virtual media, delivering a piece of content matching the requisites of your target audience becomes quite tricky. However, with the content personalisation techniques, writers and content marketers can identify their customer niche and deliver useful content accordingly.

Mostly, a content marketing agency uses such strategies to identify their target market and cater to diverse audience segments. Through these ways, you can mobilise your content based on the areas of interest and preference of your target audience group.

Let’s take a step further in learning more details about content customisation through the below pointers!

Ways to Deliver a Customised Content

According to the market demands, you need to think a step ahead of your competitors for customising your content! Preparing a well-planned strategy beforehand can be useful to channelise your content to your desired group of audience.

Try following the steps below to let your content achieve better audience growth:

     1. Get Your CMS ready: 

    Most content marketers focus on identifying the target audience by collecting the data at the initial stages. With an integrated CMS, you can comprehend the niche of your website visitor. For example, a renowned research firm Gartner places content personalisation right from the place when visitors search the homepage.

At the beginning of the page, the website asks visitors to select their industry and functions, such as “Education” and “Audit & Risk” for audience classification. Through the segregation by industry and role, it becomes easier for Gartner to recognise its target niche and place their contents accordingly.

You can also use tools to modify your CMS with more integrated customisation capabilities. At times, you may also need to apply a specific configuration for better personalisation.

    2. Understand Your Target Group of Audiences: 

    The next step comes with delivering appropriate contents, such as SEO article writing, blogs and webpages, etc. For this agenda, you require to understand your target segments of readers.

Try comprehending the audience groups’ likes, tastes and preferences and publish your content accordingly. Always remember that better segmentation can help you define your audiences well!

     3. Use Personalised Platforms for Content Generation:  

     With the use of appropriate tools, you can customise your content and make your words find the correct destination. These tools have a seamless user-interface and provide you with the necessities to make your content stand out in the crowd.

      4. Create High-value Contents: 

     Classification of the contents, according to the audience segments, can help you gain more reach as a content marketer. Also, you need to focus on the content delivery and information that relates to the demands of your audience. Make sure your content should be top-notch along with a unique style of writing to ensure better Google rankings!

Moreover, the pillars of content marketing and customisation stand on the base of trust and integrity. Creating transparency enables visitors to share data openly with you. Once you are hands-on with tools and techniques of content personalisation, you can make words reach the target readers quickly.

Writer’s Block? Here is Some Ideas That Will Help You Get out of it

While some think Writers Block is a legit disorder, others may consider it as ‘It’s all in your head’ situation. No matter what the reason is, the situation is devastating for a writer as they feel that their creative bone is just gone. It can leave writers astray for days, weeks, or even months.

Some might think it will go away with time and may want to wait for the right time when they will feel inspired, or their creative side will kick in. But, that may not be the wisest solution to get rid of it, and you may end up wasting more time feeling under-confident.

Nonetheless, before we jump into the discussion of how to help writers get out of writer’s block, here look at some of the common reasons causing it.

Causes of Writers Block

•      The fear of being criticised or self-criticism.
•       Feeling extremely competitive with other contemporary writers.
•      The feeling of perfectionism may stop you from writing a great piece of work.
•      Dearth of external and internal motivation.

How to Get Rid of Writer’s Block?

While some may choose to wait and see when this block goes away, some actually will to work on ways and get rid of it. Especially, those working to deliver professional writing services have no room for such situations as they need to deliver projects on a strict deadline, even if they feel not motivated.

In any case, here are all writers can do to give themselves the extra and much-needed push.

     1. Physical activity – It might sound clichéd, but indulging in physical activities such as jogging, running, cycling, or exercise might keep you inspired throughout the day. It may help you get rid of any kind of distractions and make you feel more focused.

    2. Free writing – Most writers fail to get rid of the initial inhibition and end up doubting their capabilities even before they start writing. A better way to get rid of this situation is by freewriting. One can write freely without having any regard for making it perfect or checking spelling, grammar, or topic.

    3. Make a schedule and write – People often tend to wait for the moment they feel inspired and creative to start writing. But, it may take forever if you keep waiting. Instead, one can make a schedule and try to write at that time. The schedule can be daily, alternate days, or weekly as per your convenience but what’s important is for you to make efforts and write.

     4. Use imperfect words – Writers often tend to wait and Search for the perfect words to use in their write up. Instead, they can use the word that comes in their mind for the time being and looks for more appropriate words at a late point in time.

     5. Don’t struggle with the beginning – Beginning is the most complicated part of a write-up, and writers end up wasting more time for the start. However, they can ensure that’s not the case by writing the piece they are confident about and then following the start.

Those who don’t feel very confident about how to start can also take content writing training in Kolkata and ensure they make use of the training.

Professional content agencies - Train their Specialized Copywriters

The demand for efficient writing experts is always on the high considering that content marketing is an essential aspect of business growth. Professional agencies, therefore, train their writers in such a way that they are able to deliver maximum output in the minimum amount of time.

Having to cater to a wide clientele by working on bulk projects, a Content Writing Company in Hyderabad is likely to engage multiple writers for a project. In addition, there might multiple projects running at any instant. As a result of which, the writers are trained and skilled to shift in between project with minimum trouble during the transition.

Altogether, it results in increased productivity as well as in building a brand name for the agency in the long run. More clients will be pleased with the turnaround time for a project that is rich in quality too.

How is quality content framed?

A leading content writing agency in Hyderabad follows a strict set of guideline to get the job done. The company engages in a hierarchical or a tree structure for curation and checking of projects.

It is due to this reason that the are multiple roles of the resources who are working within an organisation. The company has -

-          Writers who involve in extensive research and frame the overall content.

-          Proofreaders who engage in initial checking of the files for grammatical errors.

-          Editors who check for relevancy in the content along with checking for plagiarism.

-          Quality analyst enhances the quality of the overall writeup to make it readable.

All these steps are followed for every content that is written in a professional agency while providing content writing services in Hyderabad. Following which the SEO team further checks for its SEO relevance to make it aligned with the latest trends.

After having passed through all these stages, content is finally ready for delivery to the client. Therefore, it can be seen that each stage starting from writing to final SEO checking, every role is highly essential.

Also, to keep in sync with the latest advancements, agencies also provide voice search optimized content to make sure the website appear for voice searches too.

How do the agencies train their writers?

The writers at a content writing agency in Hyderabad are initially selected after a rigorous screening and interview session. After that, they are inducted into a training session for about a month or so, during which they are monitored of their regular performances.

•  They are familiarised with multiple writing styles.
•  Types of content such as blogs, articles, social media posts, etc are shown to them with ways to distinguish them.
•  The writers are then introduced to SEO techniques for each type of content.
•  They are also trained to use various tools :

-          Grammarly for checking grammatical errors.

-          Copyscape for authenticity.

-          Word density checker for checking word density.

-          Yoast for readability.

 Standard providers of copywriting services always make sure that the content is originally written and meets the clients’ requirements. Therefore, writers are trained in all the aspects that go on while writing and also editing the content.

The primary purpose of familiarising them with everything is to make them aware so that he/she knows about his/her obligations. Moreover, since they are the initiators, lesser errors from their end will result in minimising the burden of the after-checkers significantly. Altogether, it will make the entire process easier to deal with and accomplish the goal.

How does Hiring Content Writing Services Benefit Your Business?

Businesses involved in various genres require the best strategy of content writing to gain online recognition. Here’s when content writing comes to rescue. With the right content, it becomes easier for your customers to find your website and contact details.

Thus, if you are planning to boost your trade, read on to how content writing services in Pune can fuel your business to achieve this.

•  Improves brand image:

With the right set of words, your ideas reach your target audience better. Individuals tend to read pieces that are interesting, engaging and informative. More information on a site will also increase credibility and trust of customers. Also, content works as the best marketing tool for your company.

•   Saves  money and time:

Hiring a content writing agency will save not only your time but also money. Professional and experienced writers are mostly affordable and deliver work on time.

•    Helps in Google ranking:

The higher your page ranks in a search engine, the more visibility you gain. Professional content service provider develops content optimized in accordance with the Google algorithms. It increases the number of visitors landing on your page and helps in gaining broad public recognition, which boosts sales.

•   Third-party post:

Various content writing companies also provide third party post services. They maintain the right engaging tone with proper usage of keywords that help the content rank in the search engine pages. Such content provider also links your site to their content, which enables readers to land on your website with a single click.

•  Build relationships:

Hiring appropriate content writing services also enhances the bond between your client and your company. A website works as an image for a business. With the right content, you can increase customer trust and preference and boost sales. It also allows audiences to connect and relate to your content and venture.

•    Expands your client base:

Search engine optimised content increases the visibility of your website on a search engine. Choosing appropriate content writing services in Pune will bring in more visitors on your page and expand the customer base.

•      Social media growth:

Social media is one of the easiest ways to gain client recognition. Content writers also make social media post engaging enough for the readers. Your customer will tend to share your post with others if it is interesting, which will boost your sales and enhance customer recognition.

Good content will help separate your firm from the crowd. Hire the right content writing services in Pune to ensure error-free content and increase the value of your business. They understand the effects and advantages of SEO, and thus, optimise content according to your requirements. Your customers are provided with the right piece of information in an organised way, which enhances your brand image. Contents also allow your audience to understand the products, services, mission and vision of your firm.

Outsource Content Marketing without Compromising on Quality: Profitable Tips & Tricks!

As per the 2017 research conducted by State of the Creator Economy, the total number of marketers using content marketing exceeds 70%.

In fact, numerous entrepreneurs prefer to pick an in-house content writing agency for availing top quality write-ups for their business. The purpose being, an excellent in-house team adept with the content trends will undoubtedly produce authentic write-ups.

Additionally, with proper implementation of keywords in the content, proficient writers develop articles which are sure to guarantee businesses a profitable ROI.

However, sometimes it can be harrowing for a content marketing agency to cater to all the demands of clients.

Imagine this –

Your company is overburdened with too many projects already, and suddenly a well-paying client drops by with a demand for say, social media post writings.

But, with the number of projects on your hand and lack of manpower to deliver the social media post will you let go of the chance?

No way! So, the best option herein is to outsource content marketing to any designated freelancer.

Hold up right there? Is that even allowed?

Well, for starters in the era that’s hiring virtual assistants for menial tasks at home, outsourcing some of your write-ups is a legitimate way to manage workload. Also, everyone is out here to do business right?

So, with the pace the content marketing domain is moving, if you’re not on the same page with your competitors you’re losing out clients & opportunities.

In fact, look at the following scenarios, which compel well-established content companies to outsource content marketing –

·    Lack of efficient manpower & specific talent.

Let’s understand this point with an example!

Assuming that you got Facebook posts on women empowerment, but most of your writers are used to creating mundane write-ups on technical blogs, it can be a matter of crisis.

The subject of women empowerment requires the coercive emotive tones that can initiate a feeling of pride amongst women & men. So, if your writers are mostly dealing with technical blogs, on short notice they can face issues delivering authentic write-ups with the correct tone & information.

Hence, in such a scenario, outsourcing content marketing to a freelancer can be an effective solution.

·   Too much to do, too little time!

Your agency is working on a few premium projects that require the undivided the attention of all your writers.

However, will that mean that your subsidiary projects are to suffer?

Never!

The solution at hand is to outsource content marketing for some of your small-scale projects to freelancers and other writers. This can help tackle the problem of timely delivers and stop your writers from tearing their hair apart to focus on multiple projects simultaneously.

Nevertheless, if you’re thinking to outsource content marketing, the few following issues can crop up –

·         Quality issues

·         Formatting

·         Diverting from the topic at hand

·         Negative content, without adequate information.

·         No proper call to action tone implied.

·         Filler content

Now there, before you go all sceptical, the issues mentioned above aren’t a huge dilemma! With the correct content marketing tips and instructions, you can easily outsource your write-ups to others and still deliver content that begets substantial web traffic. 

However, there’s a catch! You can’t outsource to a content marketing agency!

Wait, why not?

Most content marketing agencies end up making this big blunder. However, imagine this; if you outsource content marketing to an in-house agency, the following discrepancies can occur –

•  You might be overloaded with projects, and you carelessly pick any agency to do your subsidiary write-ups! With a massive team at hand, the agency might prove to be a potential threat. How? Well, the chosen agency might find similar clients and deliver more projects than yours, leaving your company at a disadvantage.

• You might be outsourcing your content to get the work done at a cheaper rate, but in-house agencies change a lot more than freelancers.

Hence, it’s best to pick freelancers to get the job done! But, yes considering the fact, that freelancers might be inexperienced, the issue of quality remains. So, herein comes the content marketing tips to save your day!

How to outsource your content without worrying about quality?

Quality issues in the content are the devil. Lousy quality write-ups will not only fly your client out of your hands, but it builds a bad reputation. You have worked hard and diligently to take your company to the top, and all it takes is one bad content to make it come crashing down.

So, to avoid the tag of ‘give a dog a bad name & hang him’ read through the useful content marketing tips for outsourcing your write-ups –

Tip 1: Hire the best freelancers!

Sometimes, when your team’s head is clouded working on premium projects, and you’re worried about meeting deadlines, you might end up opting to outsource content marketing to any passing freelancer.

This is a grave mistake!

Outsourcing your office projects to any writer can lead to serious quality issues. Hence, it’s always advisable that you pick a designated writer who has proper grammar skills. You can select a few writers and request a few sample writings.

After giving them a read, check if their writing pattern and style can effectively counter your content requirements. If the content samples fit your taste, then hire the writers and outsource content marketing.

Tip 2: Teach your freelancers!

Your company is renowned for quality so, even if you’re outsourcing the low-budget project to the writers, quality must never be compromised.

So, firstly, be vigilant before choosing a writer. Simply don’t pick a freelancer, because you’re in a hurry. Hence, after you select your new team of potential writers, brief them with careful consideration.

For example- Your Company frames content which is SEO optimised. Now, your in-house writers abide by the following content marketing tips to deliver the best –

•      Adding keywords in title, meta-title and maintaining keyword density in every write-up; for example, let’s say your writers are framing content on how to start blog posts. Then their write-ups will look something like this given below –

           

[Note: See the keyword – how to start a blog, is present in the title, Meta title, and in the first line of the content to make it SEO optimised. ]

•     Writing crisp, concise write-ups which are informative and practical, with fewer filler sentences.
•            Proofreading content to make sure there aren’t any logical & grammatical errors.
•            Proper formatting 

So, instruct your writers to follow the same pattern. Give them formatting guidelines and educate them about SEO a little. You can send them reference links in the work mail about SEO guidelines& techniques and the importance of optimising keywords.

Check the example below to understand more -

Tip 3:   Provide freelancers company style guide

Let’s take an example; your company prefers to provide write-ups following specific patterns & preferences. You may have your chosen style of fonts, formatting.

For example- you prefer to deliver contents with a shorter paragraph containing less passive tone, or getting the write-ups analysed by writing tools like Yoast & Grammarly.

So, give the required links to your freelancers to make sure they too, check the content thoroughly for errors. Also provide them with a company writing a guide, stating specific instruction on which font, style & pattern to frame the articles in.

You can provide them with the necessary samples and references to help them analyse the correct way to write & frame articles.

For example, your company have their personal grammar guidelines & tips to make sure there aren’t any visible grammatical errors in the content you deliver. In fact,  check this image below –

A specific company can mention their requirements and their focal areas to help their freelancers create authentic contents. 

Tip 4: Have good in-house editors

While instructing your writers correctly is vital indeed, often freelancers can end up writing contents which may have incorrect formatting or other issues.

Hence, it’s imperative that your company must have a proficient editor or two. So, the moment a file with incorrect formatting & poor grammar comes up, your editor can either point out the errors to the writer or correct it herself/himself.

Tip 5: Use proper instructions and metrics!

Framing the work mail is very important indeed! If your company is a reputed one, you can use metrics to measure the quality. These metrics in percentages can denote the quality or practices your content writing agency adheres by.

For example – if the article requires proper implementation of links and images frame a metric system like the one shown below and send it to your freelancers for educating them about what to write.

Tip 6: Strengthen your content marketing strategy!

When you think to outsource content marketing, it’s essential to measure your ROI. Ask yourself the following questions to formulate an effective content marketing strategy –

•        Which tools should be most useful to develop and promote content?
•         How to analyse & evaluate content results.
•        What to change to make sure final content delivered to clients are foolproof.
•        Which kinds of content are effective for my set goals

Hence, using your content marketing plan combines the efforts of you freelancers and consider the above points to delve out projects which will assure you a profitable ROI.

Well, now that you can successfully outsource content marketing without tearing your hair out about quality issues, here are the advantages –

      1. Money saved, more focus on in-house employees & premium projects

Freelancing few contents to writers helps in the art of proper work distribution. You can simultaneously finish your premium projects while training your best writers to develop authentic write-ups. Additionally, freelancers charge much less than in-house writers.

So, with a little guidance, the freelancers can write the required content for your subsidiary projects without compromising the quality.

      2. Multitasking is never easier!

Let’s assume that you require posting weekly blog updates about your company to boost SEO rankings. But, with your team busy head-to-toe with few nerve wreaking projects which are to post your blogs?

Of course your hired freelancers; these writers can work for your company and post the blogs you require. You might have preferences like adding images & links, and with the right instructions, you can get crème de la crème blogs for your agency.

      3. What you don’t have, they might!

So, another big-time benefit for hiring freelancers is they might have more expertise n few things your company doesn’t.

Because you hire experienced freelancers, who have been working in this field for a long time, these people might have a more thorough knowledge about a few trending content strategies. Additionally, say you need academic writers for a school project, but your in-house writers don’t have the explicit concept of academic project write-ups.

Hence, hiring an academic freelancer will assure you that you’re delivering the correct projects, with high quality, which would be difficult for your in-house writers to achieve at one, go.

      4. You gain an outside perspective!

Your firm may have been used to certain types of content creations. However, hiring freelancers can widen your content horizon.

These writers may introduce to various styles of content creation that can work in favour for future projects in your agency.

For example- you may find writers who include their own pieces of write-ups or prose’s in between content making them more appealing.

Using quotes, statistics, and viable references hence will make the content strong and compel users to click on them. This will build traffic and improve Search Engine rankings multi-fold.

There you go! All the necessary guidelines to outsource content marketing to freelancers, so now distribute the load and work smarter. Time to rule the content marketing domain!

6 Ways Das Writing Services Initiates Business Growth via Content Marketing

Content marketing has become one of the top attention-grabbing marketing initiatives because of its efficacy. Contributing to this trend, Das Writing Services Pvt. Ltd. has successfully been able to integrate this marketing strategy for its clients’ businesses. It has become a reliable content marketing agency, effectively using this valuable tool for increasing brand awareness and driving demand.

Increasingly being recognised for its efforts in the field, the company has succeeded in this strategy by merging the necessary factors for business growth.

Now, how does it do so? Here’s the answer.

      1)      Brings the right team to make a difference

Today, internet users have a very short attention span of 8-9 seconds. To make an impact on your audience’s mind, you need specialists who know the trick to use the right words that are attractive, appealing and offer some value. Das Writing Services Pvt. Ltd. comes with the right team which consists of specialist writers, editors and analysts who work together to create an impactful content. They are also experts in different types of content writing services, be it blogs, articles, press releases, technical content writing, web page content, or any other type.

The proficient copywriting agency also specialises in creating content that is compelling to the readers and gives a sure-shot at driving lead generation. Its writers understand reader’s psychology, know who the target audiences are and what they need. Accordingly, they research and analyse a topic to create content that offers value to readers. Qualified editors perform manual checking of every file to make sure these contents carry the right relevance for each of their projects.

Additionally, analysts provide their valuable input related to content creation falling in line with SEO requirements. It helps businesses come to limelight through higher ranking on Search Engine Result Pages.

      2)      Helps build relationships

A loyal and trustworthy relationship with customers goes a long way in ensuring long term engagement. Through its professional writing services, Das Writing Services Pvt. Ltd. has managed to build a loyal relationship with its clients and customers. It has nurtured these relationships by offering readers informational and relevant content.

It also helps build a trusted community that enhances brand value for the business. These communities help a business sail smoothly even during tough times, contributing to stable growth.

      3)      Amplification of brand reputation online

A great content has immense potential to amp up a business’s online reputation. It can create higher brand value through increased recognition. A productive way to gain this reputation is through content creation devised for leveraging entities owned by the business like subdomains, blogs, landing pages, etc. Another potent method is to create content for posting online on third-party entities. This expert content marketing agency delivers relevant content for publishing on their own as well as third party websites.

The contents enhance clients’ exposure on the digital platform, thus, driving greater viewership and fame. When readers get the right information they were looking for, they start to trust the website and look up to it as a source of knowledge. As a result, the website’s and resultantly the business’ online reputation get a boost.

      4)      Creates non-aggressive and subtle content

Content marketing, unlike other digital marketing strategies, comes with an opportunity to approach prospective and existing customers with subtle and non-aggressive brand pitching. Writers at this content marketing agency understand that it is more valuable to be helpful to people and show them the possible outcomes so that they can make an informed decision. They integrate the researched information with a brand’s relevance to subtly present how the client’s brand can be helpful to the prospective customers.

Writers at the copywriting agency also make an effort to understand the pain points of the target audience. They compile information to address these pain points as well as their needs. The focus lies on answering questions or solving problems which can effectively imprint a positive image of the brand on the target audience's mind.

      5)      Quality is of topmost priority

Business requirement of each client is different. Nevertheless, quality of content takes foremost priority, be it for B2B or B2C business. Das Writing Services Private Limited, thus, tailors every content for the specific business requirement, while keeping the quality intact. Expert writers and editors at the content marketing agency create contents that help it gain recognition as high-quality content.

Other features that make content of optimum quality are: 

•            Inclusion of relevant information
•       Optimised for search engines
•       Carrying visual appeal through an attractive presentation
•       Standard formatting
•       Having high readability
•       Expertise on the topic
•          Possessing an authoritative appeal

Writers at Das Writing Services Pvt. Ltd. make sure their contents have these features, thus, leveraging the client’s online presence through high-quality content. It helps drive necessary parameters of online growth including conversion, CTR, high social engagement, appearance in organic search results, etc.

      6)      Customisation for various stages of buying

According to traditional marketing, the buying process of every business goes through four significant stages namely –

•      Awareness
•         Interest
•      Evaluation
•          Referral

It is necessary that when taking up content marketing, a business publishes content that suits the needs of prospective and existing customers at all stages. Writers and editors working at this content marketing agency develop content suitable for each of these stages. When people begin to engage with a business, they need informative content to guide them towards making a decision.

Also, a business needs to provide its target audience with more in-depth knowledge. Pitching for the available products or services and explaining why they should go for it will go a long way in gaining conversion. In the end, if the business targets to gain referrals, it would need content with messages that inspire the reader to spread the word for the brand.

Expert writers develop content that rings the right messages for creating awareness, gaining interest, helping evaluate or getting referrals. They offer information that brings relevance to these stages. Thus, they help a business attain significant growth through the creation of valuable content.

Das Writing Services Pvt. Ltd., therefore, works as an effective content marketing agency to drive growth for its clients. It has successfully generated leads, driven conversion and increased online reputation for their clients through its content marketing strategies.

So, why wait? Increase your chances of attaining business success through top-notch content marketing services from Das Writing Services Pvt. Ltd.