Local SEO has become essential in the present day. Every small business that wants to surpass its competitors must use Local SEO optimization tools. Even when you have a brick-and-mortar store, you must have a good Local SEO presence. This is because, before visiting a store, customers search for them on the internet and try to know more about the business.
Why is Local SEO Important?
To understand the importance of Local SEO, here are some statistics:
1. According to statistics given by Google, out of the local mobile searches, 18% transform into real sales in about a day.
2. BrightLocal claims that 88% of customers trust online reviews similarly to personal recommendations.
3. Go- Globe states that 50% of the customers doing local searches on smartphones and 34% on desktops or tablets stop by the store within a day.
4. Another research done by Go-Globe shows that 50% of the local searches are done to find information like the local address.
A powerful local search presence is a must for better lead generation and conversion for any business. It helps in promoting the business any time of the day. In this digital era, the first step any consumer takes before purchasing is to search for it online; these searches have several levels. Whether a business has a physical outlet or not, local SEO is a must for all. So they must hire a SEO Content Writing Agency, to get Content that is optimized for Local SEO.
Benefits of using Local SEO Tools
With the help of local SEO Tools, you can keep a constant tab on the ranking of your business. It also helps to come up with more SEO-optimized keywords. Tracking your performance in terms of visibility of your business on the search engine result page also is a great benefit of local SEO tools.
Snooping into your competitors and seeing how they deal with local SEO is also possible with the help of these tools. The customer experience is also enhanced by the use of these tools as these tools provide all the necessary information regarding your business.
7 Best Tools for Local SEO
Moz Local
This is the Moz Local Interface Image Source: https://www.stanventures.com/blog/local-seo-tools/
Moz Local is one of the most popular paid local SEO tools that help to boost the visibility of your business. It helps by submitting the accurate data of your business to all the well-known online directories, search engines, business data aggregators and apps. Moz works with small and enterprise businesses.
The tool further gives us insights into the listings that we have done and whether it is effective. Other than that, it helps your business set up your Google My Business. Any updates to your local businesses will automatically be sent to the directories. It helps you monitor the ratings you receive from various sites and helps you to respond better to Google reviews.
Whitespark
This is how a business campaign is analyzed using Whitespark Image Source: https://www.stanventures.com/blog/local-seo-tools/
Whitespark is a full-fledged paid Local SEO company which helps businesses with local search marketing. The location citation finder feature in the tool helps you find better places to cite to improve your search ranking. Location Rank Tracker helps understand your business's local and organic search performance. Reputation Builder guides in judging the quality of your business on various popular platforms and guides in bringing more business. The Link Prospector feature helps in getting better backlinks.
Synup
The interface of Synup Image Source: https://www.stanventures.com/blog/local-seo-tools/
This paid local SEO software helps to view your performance in the reputed directories, search engines, and review sites. This software helps to manage your location with its location management tool. It further helps in syncing your business and location data in different sites. This tool gives instant notification when a customer leaves a review and permits you to respond.
Synup further helps you track the website's rank, traffic, etc. It further guides you to place the widgets which help display location-specific data and reputation data on your website.
BrightLocal
This is how BrightLocal works Image Source: https://www.stanventures.com/blog/local-seo-tools/
It is an all-in-one platform exclusively for local SEO. This paid tool helps you audit your business's citations on various platforms and the Google My Business Listing. The tool also guides in finding the most searched keywords in various search engines like Google, Yahoo and Bing. BrightLocal helps in fixing and building new citations in various sites. This is a paid tool.
This local SEO tool monitors your business's reviews across various platforms like Google My Business, Facebook, Tripadvisors, etc., and generates SEO reports that can be easily analysed.
Yext
The interface of Yext Image Source: https://www.99signals.com/local-seo-tools/
This paid tool provides an all-round solution for businesses with its pages, listings, and reviews. It would help you keep all the information about your organisation consistent at every point, so that there is no confusion while providing the same to your clients. This tool's duplicate listing suppression feature will remove any duplicate listing and solve the problem.
This platform would provide you with facilities like updating your business on their platform and updating it to Google My Business later. Yext provides optimised local pages for mobile customers and their quest for accurate information. This tool integrates with various search engines, apps and maps and makes your location perform well when searched by customers.
Semrush Listing Management
Image Source: https://www.semrush.com/blog/local-seo-tools/
This paid tool helps add and update your business information to various directories and sites like Google, Facebook, Google Maps, TripAdvisor, Bing and many more. Once the listings have been done on the platform, this local SEO tool can be used to update anything new about your business on this platforms itself so that there is parity everywhere.
This tool further helps monitor local search performance across the cities your business has targeted. Other than this, it helps in tracking the customer reviews and your business rank among the target cities. This tool sends the location report via mail if asked for so that you do not have to log into the tool.
Review Tracker
This local SEO tool helps compile all the customer reviews your business has got on various review websites. It also helps monitor location performance, obtains customer feedback, and tracks reviews that your business has got in various sources like Google, Yelp, TripAdvisor and many more. This is a paid tool
Final Thought
The tools mentioned above are sure to guide you with optimizing your website for local searches and keep you a step ahead of your competitors. These tools would help a lot in ranking better in local searches. However, other keyword search tools and link-building tools must be used along with these tools to optimise the SEO of your website.
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