If you are into content marketing, you must be familiar with Search Engine Optimisation (SEO). It helps your content reach the first page of a search engine result based on the relevant keywords. However, when you plan to expand outside the local markets, only SEO will not suffice. Therefore, international SEO gains significance here.
Are you planning to get international SEO services for your products? The Content Writing Services can help you reach out to the right audiences . Find out more about this concept here.
What is International SEO?
As you already know, the best way to expand a business is with global marketing. While there are about 8 billion people across the globe, most of them are active users of the internet. Therefore, effective use of international SEO can help you grow and increase your reach. It is a process of enhancing your website's organic presence among an international audience. It optimises your website so that a search engine can identify the countries that you are targeting with your content.
Why do you need International SEO?
The world has become highly globalised in the World Wide Web era. If you focus on digital marketing, it is obvious that internet users from different countries will notice your content on the internet. As they speak different languages and have other cultural differences, making slight changes to your content will help you optimise it as per their requirements.
SEO is a powerful marketing channel that allows both big and small businesses to compete on digital marketing platforms. Furthermore, it simplifies a website structure for the search engines to easily rank it based on searched keywords. It will enable out to expand a business and grab the attention of international leads. This way, you can gain a competitive advantage by serving international customers as per their requirements.
Factors affecting International SEO
The following factors are likely to affect your international SEO services. Keep a note of these while developing such services.
Responsiveness of a website
The overall website experience plays a major part in shaping your international SEO. Both the desktop and mobile versions of your website should be responsive and user-friendly. If it is slow and unresponsive, the ranking of your web pages will deteriorate.
Customer reviews and ratings
Good reviews and ratings from customers are likely to improve your international SEO. These are likely to include the primary keywords connected to your company and products.
Link generation
If there are other blogs or content with links heading the users back to your website, your international SEO will improve largely. Therefore, companies focus on collaborating with local blogs and influencers to generate such links.
Best approaches for International SEO
You must keep the following best practices in mind while developing the international SEO for your content.
Targeting a country
It is important to have a specific country in mind while designing an international SEO strategy. This will help you streamline the kind of content that might be appropriate to the target audience in this market. In addition, it would help if you also tried to understand the cultural differences of the citizens of this country and thereby differentiate your content from the other pages.
The content should also be specific to the native languages of specific countries. A language tag will enable Google to translate the content to the native language of a specific country. Users will naturally take more interest in such content.
URL structure and domain
If you target a new country, having a domain specific to the country name will make it look authentic and genuine. You can choose from the following types of URLs.
ccTLD: These are two-letter codes indicating the country or state name in which a company's domain name is registered. For instance, .ly is used for Libya and .us for the USA.
gTLD: These are the domain extensions with three or more characters. These commonly include .com, .org or .gov.
Subdomain: It can be added to the beginning of your URL, indicating the country. For instance, ca.mycompany.com can be used for a Canada-based page.
Subdirectories: With this addition, you can change the location in your domain name, such as mycompany.com/ca/.
International keyword research
It is essential to conduct in-depth research of the keywords and trends in the international arena to incorporate them within the content. The keywords working for you in the local market might not work internationally. It would help if you analysed the keywords trending in your niche within a targeted company. These keywords must represent the difference in your services for a specific target market.
International backlinking
When you are moving to an international market, you must ascertain that there are enough backlinks leading users to your website. You can hardly expect the target audience to know about you from the get-go. However, when the local blogs and influencers mention your company and products in their content, it encourages the target market to visit your website and check out your products. Hence, make sure to get backlinks from the local blogs.
Steps to implement International SEO practices
If you plan to implement international SEO, the following steps can guide you.
Step 1: Work on a new international SEO strategy
The first step is to have a strategy instead of improvising with the flow. Firstly, you must target one country and your target audience in this market. After that, you need to conduct market research to analyse the keywords in trends in this market and the specific requirements of the target audience. Finally, incorporate any cultural highlights of the target audience in your content.
Step 2: Develop URL structure
When you have an official website, expanding in an international market will require a new URL. You can stick to your original domain name with a different ccTLD. Otherwise, you can choose a subdomain of the original domain or a subdirectory on your existing domain name. An area specific domain name will provide authenticity to your website.
Step 3: Work on the language target
When people from across the globe find search results in their native language, they naturally resonate more with them. Therefore, it is advisable not to focus on machine translations, which can contain multiple errors, for a better outcome. Instead, use experts to translate your page and provide language tags to let Google know of an alternative language available for the page.
Step 4: Optimise your content
Normally, users are less likely to scroll down to the end of the page or read the entire page unless there is something highly interesting. You, therefore, need to understand the specific demands and trends among the customers in different parts of the world and create content accordingly. It should be tailor-made for the target audience so that they do not exit your website instantly.
Therefore, as you can see in this article, having an effective strategy for international SEO service is essential for spreading your brand name in an international market. Such services enable your website to crawl up on the users' search results in different countries. You can thereby easily get users to view your website in a new market.
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