Many of you have come across the term “conversion rate” in digital marketing. Well, it is a simple thing and can create significant differences for your website! Conversion rate happens when a user visits your website and executes an action. Now, ‘action’ does not necessarily have to be a purchase. There are many kinds of activities that a user performs, which can be stated as “conversions”. A conversion might be:
- Signing up with e-mails.
- Putting a product under wish list.
- Purchasing a product or service.
- Sharing links on social media platforms.
All of the above situations fulfil the criteria of a conversion. So, e-commerce conversions are necessary for businesses to reach out to their products or services to potential customers. It also helps in ranking a website, thereby enabling the company to reach out to more people online. In this article, you will find out more about e-commerce conversions and their types.
What is the ideal conversion rate?
An ideal e-commerce conversion rate is 1 – 2%. To put it simply, a good conversion rate is when 1- 2% of the total visitors of your site perform an action. And the best part, once you reach this goal, the maximum of these actions get converted to sales! Therefore, however meagre it may seem, up to 2% conversion rate brings you in a position to apply more tactical conversion methods to enhance the sale percentage.
What are the methods to increase e-commerce conversion rates?
While your initial goal is to achieve 2- 5% conversion rate, increasing the numbers isn’t a bad idea at all! So, here are some methods following which you can magnify your e-commerce conversion rates:
Proper set up
Your website should be properly set up. This is an essential factor to consider for conversion to happen. Proper category-wise setups and fast-search options are great things you can incorporate. When a user enters your site, he will have the option to reach to his search query faster. This helps significantly in increasing the e-commerce conversion rates for online enterprises.
Keep your prices affordable
A maximum number of users try to find out things under budget prices. Therefore, keeping that in mind, your costs should be competitive enough. This strategy is very useful when the number of contenders is huge. Many users would generally prefer affordable pricing, and this psychology will add up to your strategic plan and help you conduct a sale.
Free shipping
Whatever you are dealing with, always remember to provide free shipping! Customers love to see this phrase, no matter how cheap or expensive a product they buy! And to make an online business strive in this competition, free shipping is a must-have feature. It ensures more number of customers visiting your site, thereby increasing the chances of conversion.
Good quality pictures and videos
A lot of people avoid online purchase just because they cannot see it as they might be if they went to a shop! To get rid of this problem, stuff your website with good quality pictures and videos. Also, do not forget to provide the measurements of the products too! This kind of detailing and precise images and videos are convincing enough for a user. They now have an idea as to what thing they are going to receive. So, pictures and videos play integral roles in e-commerce conversions.
If you want an analysis of your e-commerce conversion rates, here are some of the tools that would help you:
Google Analytics.
KissMetrics.
Mixpanel.
Big Commerce Analytics.
You can always take help from S.E.O content writing services, if you want to enhance your website to increase conversion rates. These professionals, with their experience, can suggest perfect ways to boost your website. So, seek their help to escalate your sales today!
Hence, e-commerce conversions affect your website, as well as your business, in several ways. Therefore, it is always necessary to track, analyse and aim for higher conversions to make an e-commerce business strive in today’s market.
No comments:
Post a Comment