How to increase conversion rate by using these 7 powerful CRO tools?

 The MOZ founder Rand Fishkin says that conversion rate optimization is the "most important marketing activity." To be precise, conversion rate optimization is the process to understand how the visitors are navigating through the website, what actions they take and what is stopping them from completing the conversion goal. 

This means it is important for online business owners and whose profits are based on the actions of search engine visitors. 

Although, it is often difficult for a human mind to take care of the nitty-gritty of conversion optimization. Hence, here comes the importance of powerful CRO tools. 

The main purpose behind using it is to gather data and analytics about user behavior. This will help to make potential changes to increase conversion rate. 

Here's a list of 7 powerful CRO tools that will help convert website visitors into potential leads and thus generating revenue. 

Google Analytics

The first important step is to conduct internal site search. This is the primary research stage to begin a marketer's CRO journey.

Google Analytics is one of the best web analytics tools that track web traffic, user activities such as session duration, pages per session, bounce rate etc. It also offers insight into traffic sources, visitor location and demographics, page performance and conversions. With GA 360, one can use the premium version for in-depth understanding.

Mixpanel

Mixpanel is a powerful CRO tool that helps one assess which website visitors have entered the sales funnel and bounce off with visitor behavior tracking. It also offers an additional data channel to compare user metrics against Google to verify the data.

Google PageSpeed Insights

According to data, 46% of visitors don't visit a poorly performing website. One of the main reasons is the speed load of the page. So, check the website's speed of each category, like homepage, landing page etc., to optimize conversion rate. 

A tool like Google Page Speed Insight is a free page-speed analyser used by the biggest developers worldwide.

Usability Hub

One of the biggest advantages of using Usability Hub is that it is the opinion gathering tool that offers sample responses from real users. This helps to make necessary design decisions. 

In addition, it comes with a design survey tool, first click test, five-second tests, and preference test to discover useful use.   

Survicate

It is important to gather knowledge about the target audience and how they feel about your website. 

Sericite is a useful survey platform that merges with your website or software. In addition, one can customize a questionnaire and scale their service to grow business.

LeadPages 

To create a high-converting landing page, one can opt for LeadPages.It has added additional features like "Message-Match Ads," which produces Facebook and Instagram ads based on the website page's content. 

Other features like lead, management support, drag and drop widgets, an image library, A/B testing facility make it a powerful CRO tool.

Google Optimize

AB testing is essentially an experiment where the two or more variants are displayed to the user. Accordingly, statistical analysis determines which page performs better to achieve a conversion goal.

Google Optimize is an experiment and testing tool that integrates with Google Analytics. It is used for A/B testing, multivariate testing, split testing for different web pages. It analyses how each page performs.

Conclusion

Thus, these are 7 tools to make your CRO journey smooth. Apart from it, a CRO roadmap is incomplete without a "retargeting" strategy. It involves re-engaging customers, serving advertisements on external websites based on the user's previous browsing history on the firm's website.

Although, the most important part while optimizing conversion rate, is to offer value to the users. Without it, no CRO tools can help one to convert leads.

Hence, to maintain the flow of this marketing funnel, it is important to emphasize valuable content to attract a higher conversion rate. One can opt for professional content writers for their website content to increase ROI. 

Therefore, with these powerful CRO tools, coupled with strong and valuable content, one can easily optimize the conversion rate and drive their business into a lucrative entity.