Do you want to build your brand awareness and grow social media presence? Hosting a contest in social media is an excellent way to boost the online platform. Giving away your services and products will help to attract more audience by hiring professional agency for social media content writing and also drive traffic to your website.
Running a contest provides fun and engagement among the followers. People love to win gifts from the brands they love. Giveaways can encourage the social media experience. This contest is a way to give something to the online audience.
Giveaways and contests are win-win events for the brand as well as followers. If you want to run a contest, know about its benefits.
Benefits of Social Media Contest
Social media contests have several benefits that will help your business to make an attractive option to build a presence online. Let’s have a look at the benefits:
Increase engagement
Why is engagement important? If you are active online, but not posting any interesting content, then the audience will not engage with your brand. Posting something valuable will help the brand to spread and will have the chance to start a conversation. If you have social media posts, look at them if audiences are liking, tweeting, sharing and commenting on the posts. If they are doing all these, then a contest will help to increase the customer engagement.
Gather data and increase subscribers
How to add people to an email list? One of the best ways to add people to your subscriber list is to host social media contests. If someone wants to participate, ask them to sign up with their email. You can do this via online advertisements that lead to information capture pages. You can make it more exciting by conducting a contest with all the current events. Include a countdown by adding a sense of urgency. The countdown will motivate the audience to sign up fast. It is the best way to collect important business data for future marketing campaigns.
Brand awareness
Host a social media contest to expand your brand awareness. People who are not following your brand can hear about you as others are talking about the contest. If you ask people to submit their videos, photos or other content, there is a chance of others noticing your brand name.
If a person shares a funny photo with the brand energy drink, his or her friends will see it and may also participate in the contest for the first time. This kind of advertising works as people also get more chances to see the products of your brand. Give the audience an opportunity to share social media contests by including shareable links to different platforms.
Make people follow the brand
Some people may have seen your ads online but still not become your customers or follow your brand. This is because ads are not enough to attract a customer. To motivate them to follow your brand is to host a social media contest. Stand out from the competition and choose a prize so everyone talks about it. Do something interesting to draw a new audience to your services and products.
Improve sales
Host a good social media contest and increase your profits. This marketing strategy will make the business look fun and also make people connected with your brand. Earlier companies used to keep a distance from the customers. People now like to connect with the brands. However, creating a social media contest will help to bring up the services and products of the brand. Make this your advantage. With social media contests, don’t ignore other social media postings. Give the audience opportunities to discover the brand’s valuable message. Review your stats before the contest, during and also after to check the progress towards the sales goals.
How to Run a Contest on Social Media in an Effective Way
It's time to design your own social media contest now that you are aware of some of the guidelines and advantages associated with them. Here are some best practices you can use to organize successful social media competitions to expand your brand.
Include A Captivating Photo or Video
Choose a compelling image or video to promote your giveaway or contest. This might be a picture of the item or promotional merchandise you're giving away or a graphic with a simple message like, "Giveaway!" You have a little latitude in how you decide to present the images as long as they are consistent with your brand.
Be sure to convey the rules, terms, and prizes in your copy.
Before you actually start a giveaway, ensure you are fully aware of the platform's contest guidelines. You must create a caption for your post that concisely explains the contest's guidelines, requirements for participants, and awards. Before posting your copy, double-check it. To make sure it is totally understandable, you might also want to have a friend or coworker look at it.
Include information on the contest's specifics, such as whether it is open to participants worldwide or just the United States. You should also include any disclosures that the platform on which the contest is being run mandates.
Incorporate Useful Hashtag
Some websites, like Instagram and Twitter, make good use of hashtags. On a typical day, using a variety of pertinent hashtags will increase the reach of your content. Apply the same hashtag strategy to your gift, but make the tags focused on it. In addition, you may design a custom hashtag for the competition that participants can use in any entries they submit.
Join with Influencers
Associating with influencers for your social media contests can increase visibility if your company uses an influencer marketing strategy. Consider collaborating with one or more influencers to spread the word, depending on your plan and the money you have to work with. They can use their own platforms to assist spread the word about yours to more people.
Use an app for social media contests
You can better arrange your social media contests by using a contest app. Apps can help you organize your contests, gather entries, and more—from selecting winner names to automating certain steps. There are numerous available app options.
Pay attention to your analytics
Reviewing your analytics once your contest is ended is an excellent practice. You should monitor the success of your contests so you can learn what to improve or repeat in the future. You may check the analytics dashboard for each of your social media profiles to see how a giveaway did. To evaluate your statistics, you can also use third-party social media scheduling applications.
Conclusion
Social media competitions are the best ways to interact with your followers and expose your company to new audiences. Before you begin, don't forget to review the platform guidelines on your preferred social media site.
Make a marketing campaign particularly for your competition. You should blog about it for your firm. Post details about your social media competition on each social media presence for your business. Make a video describing the current competition.
For your social media competition, use your imagination to the fullest. By following the correct procedures for your social media contest, you can safeguard it from fraud or other legal problems. Please do not hesitate to contact us if you require any assistance. We would be delighted to assist you in organizing your first social media competition or to offer you insightful criticism on any you want to hold in the future.
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