Businesses of all scales are making the most of Facebook influencer marketing. With around 2.38 billion active users, Facebook makes one of the best platforms to promote your brand. Influencer marketing is an ideal way to market your brand, and to do it effectively; you need to find influencers. As they have a well-engaged fan following, it is a perfect way. Here are tips on how to find influencers on Facebook:
Social listening
It is one of the convenient ways to find influencers. You listen to conversations and find the ones you think post relevant content to your brand. Monitor social media for different phrases and keywords relevant to your products. Keywords could include your product names, brand name and other industry related terms. One should try to create professional social media content along with hiring right influencers for optimal result.
There are different social monitoring tools like Awario and Brand24 that help you to find influencers. Make a list of keywords and enter it into the tool so you can monitor them continuously. Cover keywords as much as possible to get the maximum number of people who might be referring you.
The tool provides a list of posts so you can get a list of people who post content relevant to your product or brand. Filter them to find influencers. A content writing agency should collaborate with people who have a large fan following on Facebook.
Use the influencer discovery tool
This is another great way to find influencers on Facebook. GRIN is a complete influencer CRM that helps manage your Facebook influencer marketing campaign from scratch. You can send emails and communicate directly with the influencers. You can also add your preferred influencers to manage it more effectively.
You can send payments and gifts directly to the influencers and automate your recruitment to find the right one for your brand.
The tool provides you with all the necessary analytics that include the ROI of the marketing campaign. Therefore, it not only helps to find influencers but also manages your entire marketing campaign.
Hashtag research
Before conducting research, come with relevant hashtags. You can use a platform like Hastagify to search for popular hashtags that relate to your product or brand. Once you get the hashtags, search for influencers who are using them.
Hastagify shows you the best influencers for the hashtags you have chosen for Instagram and Twitter.
Many have accounts on Facebook so that you can reach out to them. In this way, you can look for influencers indirectly through hashtags research.
Keyword search
Choose relevant keywords and search on Facebook. It can be the same keywords you are using for social listening. It will give a list of posts, groups and pages that used these keywords.
Find influencers who have their own pages, but if you are searching for Nano or micro-influencer, then contact those who have individual profiles.
Why you need to collaborate with influencers
All types of brands need a strong online presence which is possible with the help of influencers. Initially, brands used to work with influencers to increase sales. It is still the main goal, but there are other factors and why brands need to collaborate with the influencers.
Know more about the audience
Why are influencers being heard? The reason is they know what the audience wants. It benefits the brand to connect with the customer base. Whether on Facebook or Instagram, influencers create content that resonates with the audience. This quality helps your brand to convey your message to the target audience.
Help you to know the undiscovered customer base
Sometimes an influencer campaign gets viral, and it attracts a customer base that you didn't want to target. Many people follow influencers, so collaborating with them helps you to increase your customer base.
Start a conversation about the brand
The Facebook influencer marketing strategy is to make your brand's online presence strong. For this, the target audience should notice your brand and discuss it. However, influencers can start a conversation with them through different strategies. Therefore, it can be beneficial for your brand in different ways.
Build brand credibility
Brands target the young generation as they have the purchasing power. However, traditional advertising lacks authenticity and credibility and fails to connect with the young generation. Influencers can help your brand to generate a sense of credibility as they trust what's on social media.
Frame brand perception
Brands collaborate with influencers to shape brand perception. Influencers help to communicate the brand identity to the audience. Starting from targeting new audience base to making the brand relatable, influencers can help you a lot.
Successful strategy for the Facebook marketing campaign
If you are thinking about how Facebook influencer marketing works, here are the key points that play a vital role in a successful campaign.
The first step is to analyse your goals, target audience and key performance indicators to track the campaign.
Goals
Here are some of the desired results businesses crave when it comes to business goals:
Increases sales and leads
Loyal customers
Successful brand awareness
Engaged audience base
Target audience
For each goal, next, you need to answer questions about your target audience:
If the goal is to convert lead into sales, get information like:
Who will buy your product?
What are their pain points?
What do they do for a living?
Why do they desire it?
What are their demographics?
If your goal is to build brand awareness, you need to be transparent regarding who will take an interest in the campaign. What do they do when they are on Facebook?
These answers will help you figure out the target audience as per your business needs.
Key performance indicators
Next, you need to establish your KPIs. It will analyse the influencer campaign performance and determine the failure or success of your campaign.
Organizing the campaign
Next, you need to step up your budget. It will decide what type of influencer you can hire or if you want to outsource the campaign. These decisions are based on your budget.
Ideas for Facebook influencer marketing
Facebook gives flexibility to the influencers in terms of posts they can create. Here are a few ideas to consider:
Promote contests
Facebook is one of the ideal social media channels to promote giveaway contests through influencers. The campaign may be to raise brand awareness and boost brand engagement. In such cases, come with a contest that influencers can host on their blog, host on your website or mention on Facebook live. Giveaway contests help engage a new audience as they something out of it.
Cross promotions
Facebook allows improving the performance of the campaign even if you are getting success on other platforms. You might be running a campaign where the influencers create a post about your products. At the same time, you can also promote them on the Facebook page to gain optimum reach.
As per a case study, it is found that cross-promoting the campaign on different platforms can result in a higher level of exposure and engagement.
Make videos
Make videos to tell your brand’s story through influencers. According to a survey, 45% of the users spend more than an hour watching videos on Facebook. So it makes sense that videos are important for engaging users.
Some influencers make videos that explain how to use the product or what they are used for; others also put a comical test to the content.
Facebook live
Influencers can share their experience on Facebook live after using the products. They can also broadcast a live video while visiting the store or an event they have hosted. There are several opportunities to use Facebook live in the influencer marketing strategy.
Stand up for a cause
It is an effective way to show your audience that you care about their problems. In addition, putting influencers into it helps enhance the campaign's effectiveness. So if you are planning for a Facebook marketing campaign, get them to promote a cause.
Amplify the online presence with influencers
When planning for Facebook influencer marketing, focus on finding engaging and authentic influencers that complement what you as a brand stand for.
Be specific as much as possible with setting goals and ways to be on top and know when you are winning and when you need to adjust. Influencer marketing is evolving fast across the globe as they realize the power the influencers hold.
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