Difference Between Ghostwriters and Content Writers

Content creation is crucial for every business. You will require a professional writer who can craft engaging content to attract the target audience to your website.

However, you might have a confusion about whom you should hire between ghostwriters vs content writers for your requirements. This guide will help you know the difference between them to choose an ideal writer.

Key Differences Between Ghostwriters and Content Writers

The following are the main differences between ghostwriters and content writers:

1. Process

Ghostwriting is a process in which a writer writes content for someone else and does not mention their name in the topic. Ghostwriters generally write under their clients’ names. They usually write books, speeches and articles for clients who do not have time or expertise to craft content.

On the other hand, content writing is the process of writing in which a particular service, product or idea gets promoted. Business owners often hire content writing agencies for their requirements. Content writers often write blogs, articles, newsletters, press releases, etc., for their clients. They even write product descriptions and other forms of web content according to the client’s requirements. 

2. Skills

Ghostwriters are skilled in writing well-optimised content. They know how to write long-form content for their clients and can organise it according to your needs.

Content writers, on the other hand, know how to deal with clients more efficiently and effectively. They usually work for a content writing agency and can ghostwrite according to the client’s requirements. Moreover, they have expertise in proofreading and can deliver quality and engaging content to the target audience.

3. Employment

Ghostwriters usually work as freelancers and work far from the corporate lifestyle. They do not accredit themselves for the blogs, articles or anything they have written. Furthermore, they do not have a fixed monthly income and are dependent on the number of words they have written. 

On the contrary, content writers usually work for an agency and know the importance of content marketing for any business. They follow the SEO guidelines when they are writing content for their client. It will help the content to achieve a higher rank on the search results and outrank the competition. In this aspect, you need to be aware of certain skills that content writers you hire must have.

Hence, ghostwriters vs content writers have some prominent differences in their working styles. They perform differently to create content for their clients. However, both are important for content creation and will help you boost your brand’s online visibility.