How to Rank A Website on Google Using Local SEO

For small businesses local SEO is very crucial as a large portion of the Google searches look for local information. If a business fails to optimise for local SEO they will definitely miss a lot of prospective clients. 

If you want to know how to rank a website on Google using local SEO, this article can provide you with effective tools and applicable tips to optimise your business. 

What is Local SEO? 

Local SEO is an SEO strategy that has as its purpose to increase the visibility of the business against local searches. Any business that serves a geographical area would benefit from this search engine optimisation. 

Improve Your Local Ranking on Google with the Advice from Google Itself 

When people search for a product, service, place, or business near their location they will find results in places like maps and search. People most of the time will find such results for searches like "Kolkata restaurants" from a mobile device. Google tries to show restaurants near that location. 

According to Google, improvement of your business’s local ranking can start from claiming and updating your business information. You should use Google Business Profile to do that. 

Businesses can experience that they do not appear for relevant searches in their preferred geographical area. They will see some positive changes if they optimise their Business Profile. To do that they should provide accurate information in the profile that is engaging and adequate. This will ensure better visibility and maximise how often consumers will find their business in local search results. 

Here are 6 tips on how to rank a website on Google optimising local SEO: 

Verify Your Locations and Add Photos 

To appear in local search results you need to verify your business locations. That way the chances of ranking your website on Google’s first page and appearing in Maps and Search will increase a lot better.  

Use authentic and attractive images of your products and services so you can help your customers understand your business better. 

Enter Complete Data

Google recommends that you should ensure that your data should stay updated as your business grows and changes. 

Your information can include the physical address of your business, phone number, attributes, category, etc. It will provide your target market with accurate information about what you do, where and when they can visit you, and so on. Businesses having accurate and adequate information are easier for the search engine to match queries. 

Keep Your Hours Accurate 

You need to update your business hours (when you open and close). This does not exclude special hours for holidays and various events. Accurate results or results that are regularly updated build trust. Customers can rely on the information and confidently connect with the business. 

Respond to Reviews 

This practice of interaction reflects the value that you hold about the customer’s feedback. As a large population nowadays relies on reviews to make a buying decision, you must build a positive atmosphere in this area by answering both good and bad reviews. Effective brand marketing should not miss this essential element.