Tools Required to Create an Impactful Content Mapping for Your Brand

With proper content mapping in place, you can significantly boost your strategies for content marketing. It will help you create the right types of content for the right audience. After making a content map, you can also schedule and distribute all your blogs, articles and social media posts smoothly in a planned manner. 

You need to use some tools to ensure that your content map is well-structured, insightful and easy to understand for all the team members who work collaboratively in your content marketing.

5 Tools to Create Content Mapping

Here are the tools you can use to make an impactful content map for your brand:

1. Google Suits

Google Docs is a free tool for creating and editing written content. You can also collaborate with other team members for the creation of your document. Besides writing, you can also use this tool to insert images and create diagrams. Google Sheets is also another important tool that you can use to make a content calendar. Both these tools let users work collaboratively online.

2. Survey Monkey

Survey Monkey is an online tool that can help you create, share and assess surveys. You can send the surveys to participants and post the result on your social media platforms if you like. However, as your main purpose is to content map, you would like to use the tool primarily to survey customers and get a comprehensive report on their experience, feedback or satisfaction level. With insights generated using the survey, you can start working on your content map. It will help you understand which topics and subtopics you will need to create. 

3. Lucidchart

Lucidchart is a tool that will help you create attractive diagrams to illustrate a buyer's journey, a necessary element in content mapping. Although it may seem quite complicated to create a customer journey map using the tool, if you are able to create the image, it will significantly help your team members visualise and understand. Lucidachart also helps users collaborate with team members. Besides the buyer’s journey, you can create diagrams for consumer persona, business process, data flows, or other illustrations for your content.

4. Facebook Audience Insights

Content mapping is incomplete without building a consumer persona, for which you need deep insights into their needs and online behavioural pattern. With Facebook Audience Insights, you can get information regarding the concerns, interests, demographic profiles, hobbies, etc., of your target audience. This way, you can develop a properly researched consumer persona whom you will target through your content.

5. Google Analytics 

Google Analytics is also an important tool that you should ideally use while creating your content map. Google Analytics lets you track metrics, like conversions, etc. It receives all these data from your website. Besides the performance of your content, you can use this tool to get real-time and in-depth information about your present audience of the website. The well-researched consumer persona will help you significantly in creating content that has the potential to boost engagement. 

With the help of these tools, you can create an in-depth content mapping that is simple but informative. Using these tools, you can ensure that team members working on content marketing can easily understand and use all the necessary information contained in the content map.